Empirical Research on Memetic Transmission and Adaptation of Media Language

DOI

10.2991/itms-15.2015.175How to use a DOI?

Keywords

memes; adaptation; media language

Abstract

Media language has become more and more prominent and powerful in this highly-developing information era. Taking memetic adaptation theory as the rationale, this paper explores the characteristics and classifications of the media language memes and investigates their memetic adaptation in transmission by collecting and analyzing different types of memes in a variety of media platforms. It is concluded that the transmission and replication of media language memes are a process of choice and adaptation. Contextual correlates (e.g. mental world, social world) are what media language memes adapt to in the process of their transmission and replication.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Y.X. Song
AU  - J. Wei
AU  - M. Yang
PY  - 2015/11
DA  - 2015/11
TI  - Empirical Research on Memetic Transmission and Adaptation of Media Language
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 741
EP  - 744
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.175
DO  - 10.2991/itms-15.2015.175
ID  - Song2015/11
ER  -