Research on Museum Promotion Strategies in China

DOI

10.2991/itms-15.2015.142How to use a DOI?

Keywords

Museum; promotion; new media technology; solution

Abstract

Museum is the place for collecting, displaying and researching material objects standing for the natural and human cultural heritage, and the cultural education institution, building, site or social public institution providing the public with knowledge, education and appreciation. The promotion of museum is actually a kind of delivery of museum information, and good promotional strategies can better attract visitors to visit museums and realize the related functions of museums to educate the public. So it is very necessary to study on the promotional strategies of museum enterprises. At present, there are mainly three problems existing in the promotional strategies of museums: hysteretic promotional awareness, unitary promotional means and lagging media technologies. Corresponding solutions are put forward in the paper combining the characteristics of museum enterprises. Museum enterprises are expected to achieve the self-publicity effect through the rational design of promotional mix strategies, so as to enable museums to achieve “resplendence under magnificence”.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu, Zhao
AU  - Ying Guo
AU  - Nan Hu
AU  - Dan Xu
AU  - Zhongliang Zhao
PY  - 2015/11
DA  - 2015/11
TI  - Research on Museum Promotion Strategies in China
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 601
EP  - 603
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.142
DO  - 10.2991/itms-15.2015.142
ID  - Zhao2015/11
ER  -