Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Effects of Product Uniqueness on Re-purchase Intention Case Study at KINI Capsule Hotel Jakarta

Authors
Tiurida Lily Anita, Aditya Pratomo, Agung Gita Subakti
Corresponding Author
Tiurida Lily Anita
Available Online June 2019.
Keywords
product uniqueness; re-purchase intention; capsule hotel
Abstract
The interest of a traveler, especially the millennial generation has shifted in terms of accommodation. Accommodation is not just a temporary place to stay while they are traveling. The millennial generation, which is currently doing a large number of tourism activities, likes to look for new, spontaneous, unique, authentic and personal adventures. The type of accommodation chosen and preferred, especially unique one, will make the millennial traveler come back and stay there. This study aims to determine how much product uniqueness influences re-purchase intention. Case study was carried out at Kini Luxury Capsule Hotel Jakarta. Product Uniqueness indicators such as aesthetic and functional kits, perceived uniqueness, and general desire for unique products are proposed to have the effect on the indicators of re-purchase intention, namely referential interests, explorative interests and preferential interests. The data analysis technique used is multiple linear regressions. The results of the study indicate that product uniqueness has a significant effect on re-purchase intention. The Implications of this study is for hotel industry to do more innovations and creation to make a unique product in hotel to influence customer’s desire to repurchase
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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Tiurida Lily Anita
AU  - Aditya Pratomo
AU  - Agung Gita Subakti
PY  - 2019/06
DA  - 2019/06
TI  - Effects of Product Uniqueness on Re-purchase Intention  Case Study at KINI Capsule Hotel Jakarta
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 336
EP  - 338
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909411
ID  - Anita2019/06
ER  -