The Influence of Atmospheric Elements on The Overall Guest Impression: The Case of Lobbies in Three Star Hotels in Bandung City
Dicky Angga Triana, Dicky Angga Triana, A.H. Galih Kusumah, Sri Marhanah
Dicky Angga Triana
Available Online June 2019.
- atmospheric elements; guest impression, hotel lobby, three star hotels
- This study aims to analyze the influence of lobby atmosphere elements on the overall impression of guests who come to three-star hotels in Bandung City. The research method used is quantitative descriptive. The data was taken using a questionnaire and the sampling technique used was purposive sampling through Instagram social media. There were 200 respondents participated. Structural Equation Modeling (SEM) analysis is used to analyze the data obtained. This study found that the color element significantly influences the overall guest impression in the lobby of three-star hotels in Bandung City, while the other six elements, namely style, layout, lighting, furniture, music, and scent have no significant effect.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dicky Angga Triana AU - Dicky Angga Triana AU - A.H. Galih Kusumah AU - Sri Marhanah PY - 2019/06 DA - 2019/06 TI - The Influence of Atmospheric Elements on The Overall Guest Impression: The Case of Lobbies in Three Star Hotels in Bandung City BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 5 EP - 8 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909338 ID - Triana2019/06 ER -