Analysis of Consumer Factor on Using Online Travel Agent Traveloka and Pegipegi.com in Bandung City
Andhika Piambudi, A.H. Galih Kusumah, Rosita
Available Online June 2019.
- online travel agencies; factor analysis; perceptual mapping; positioning analysis
- This research aims to analyze the factors that are considered by consumer when using online travel agent and to analyze the position of the two online travel agents discussed in this research, which are Traveloka and Pegipegi.com. The data were collected by distributing questionnaires to two hundred respondents who were online consumers of travel agents. This research uses quantitative methods, which are factor analysis techniques and percetual mapping analysis, to answer the research questions. The results of the data processing shows that from the twelve attributes, there are two main factors that become consumer's consideration when using online travel agent. The first one is user friendliness and security and the second factor is web features. Furthermore, the results of perceptual mapping analysis shows that the two online travel agents studied have different patterns based on consumer's perception and have different position in the minds of consumers of Bandung City.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Andhika Piambudi AU - A.H. Galih Kusumah AU - Rosita PY - 2019/06 DA - 2019/06 TI - Analysis of Consumer Factor on Using Online Travel Agent Traveloka and Pegipegi.com in Bandung City BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 1 EP - 4 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909337 ID - Piambudi2019/06 ER -