Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Analysis of Consumer Factor on Using Online Travel Agent Traveloka and Pegipegi.com in Bandung City

Authors
Andhika Piambudi, A.H. Galih Kusumah, Rosita
Corresponding Author
Andhika Piambudi
Available Online June 2019.
Keywords
online travel agencies; factor analysis; perceptual mapping; positioning analysis
Abstract
This research aims to analyze the factors that are considered by consumer when using online travel agent and to analyze the position of the two online travel agents discussed in this research, which are Traveloka and Pegipegi.com. The data were collected by distributing questionnaires to two hundred respondents who were online consumers of travel agents. This research uses quantitative methods, which are factor analysis techniques and percetual mapping analysis, to answer the research questions. The results of the data processing shows that from the twelve attributes, there are two main factors that become consumer's consideration when using online travel agent. The first one is user friendliness and security and the second factor is web features. Furthermore, the results of perceptual mapping analysis shows that the two online travel agents studied have different patterns based on consumer's perception and have different position in the minds of consumers of Bandung City.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Andhika Piambudi
AU  - A.H. Galih Kusumah
AU  - Rosita
PY  - 2019/06
DA  - 2019/06
TI  - Analysis of Consumer Factor on Using Online Travel Agent Traveloka and Pegipegi.com in Bandung City
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909337
ID  - Piambudi2019/06
ER  -