Application of Task Driven Method in Marketing Teaching Under Flipped Classroom Teaching Mode

DOI

10.2991/assehr.k.201202.137How to use a DOI?

Keywords

Flipped classroom, Task driven method, Marketing, Teaching reform

Abstract

Flipped classroom teaching mode and task driven teaching mode, as a new teaching mode under the background of Internet, embody the concept of “student centered”. The organic combination of the two modes plays an important role in promoting teaching reform. Flipped classroom teaching mode and task driven teaching mode, as a new teaching mode under the background of Internet, embody the concept of “student centered”. The organic combination of the two modes plays an important role in promoting teaching reform. Taking “marketing environment analysis” as an example, this paper analyzes the main steps of implementing task driven method, points out the problems and relevant suggestions that should be paid attention to in marketing teaching under the flipped classroom teaching mode. Taking “marketing environment analysis” as an example, this paper analyzes the main steps of the task driven method implementation, and points out the problems that should be paid attention to in the marketing teaching under the flipped classroom teaching mode proposal.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinxian Chen
AU  - Saipeng Xing
PY  - 2020
DA  - 2020/12/03
TI  - Application of Task Driven Method in Marketing Teaching Under Flipped Classroom Teaching Mode
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 336
EP  - 341
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.137
DO  - 10.2991/assehr.k.201202.137
ID  - Chen2020
ER  -