Formulating Business Strategy With SWOT Analysis Approach in Sekarpuro Medical Clinic Malang

DOI

10.2991/ahsr.k.201203.029How to use a DOI?

Keywords

Number of visits, Strategy formulation, SWOT analysis

Abstract

Quality service and human resources in healthcare as well as an adequate budget will affect public health status. Service quality at Sekarpuro Medical Clinic is one of the indicators seen from the number of visits. Sekarpuro Clinic has experienced a decline in the number of patient visits. However, the number of visits to Sekarpuro Medical Clinic in 2018 until August has decreased by 8% or 625 compared to 2017 with the August period. The low number of visits requires the Sekarpuro Medical Clinic to plan the right strategy to survive in increasingly fierce business competition. One of the policies and actions was made to increase the number of Sekarpuro Medical Clinic visits, namely using SWOT analysis and balanced scorecard. The purpose of this study was to find out how to analyze business strategies using the SWOT approach, customer perspective, and developmental growth with efforts to increase the number of patient visits at the Sekarpuro Medical Clinic. The research conducted is a descriptive study using a mix method, which is a combination of qualitative and quantitative methods. The data used were questionnaires and document review to determine the level of patient visits using two perspectives namely, customer perspective, and growth and learning. Internal factors and external factors were analyzed using IFAS (Internal Factors Analysis Summary) and EFAS matrix (External Strategic Factors Analysis Summary). In the calculation of the SWOT analysis it is known that the position is in the position of strategy opportunity (SO).

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ervina Febrianti Dewi Safitri
AU  - Supriyadi
AU  - Sapto Adi
AU  - Sendhi Tristanti Puspitasari
PY  - 2020
DA  - 2020/12/04
TI  - Formulating Business Strategy With SWOT Analysis Approach in Sekarpuro Medical Clinic Malang
BT  - Proceedings of the 1st International Scientific Meeting on Public Health and Sports (ISMOPHS 2019)
PB  - Atlantis Press
SP  - 152
EP  - 156
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.201203.029
DO  - 10.2991/ahsr.k.201203.029
ID  - Safitri2020
ER  -