A Study on the Qualitative Simulation of Consumer Behavior under the Environment of Electronic Commerce

DOI

10.2991/iske.2007.81How to use a DOI?

Keywords

Electronic commerce, Qualitative simulation, Consumer behavior, Expert knowledge base

Abstract

The paper focuses on the qualitative simulation of consumer behavior under the environment of electronic commerce. The foundation of the qualitative simulation system is consumer attitude theory, consumer psychology, sociology and economics, and the system is oriented to how consumer behavioral intention has been formed. According to consumer behavior characteristics, the qualitative simulation system has been designed based on qualitative simulation and qualitative process theory. The system mainly consists of three modules: consumer perceived utility, consumer attitude and consumer intention module. By Visual Basic, the system function of qualitative simulation in the competitive markets has been fulfilled in the paper.

Copyright

© 2007, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meilian Liu
PY  - 2007/10
DA  - 2007/10
TI  - A Study on the Qualitative Simulation of Consumer Behavior under the Environment of Electronic Commerce
BT  - Proceedings of the 2007 International Conference on Intelligent Systems and Knowledge Engineering (ISKE 2007)
PB  - Atlantis Press
SP  - 480
EP  - 487
SN  - 1951-6851
UR  - https://doi.org/10.2991/iske.2007.81
DO  - 10.2991/iske.2007.81
ID  - Liu2007/10
ER  -