Banyuwangi Angklung Caruk Festival: Aesthetic Reconstruction in Cultural Commodification Practice

DOI

10.2991/assehr.k.200620.052How to use a DOI?

Keywords

commodification, Angklung Caruk, competition, kitsch

Abstract

The increasingly rapid development of era as a result of technological advancement drives social and cultural changes in the lives of Indonesian people. In responding these changes, cultural adaptation becomes a necessity, especially in the aspects of ideas, thoughts, values, and actions. One of the real forms of cultural adaptation occurs in Banyuwangi, the regency in the eastern tip of Java. The change in socio-cultural configuration from an agrarian to an industrial society is responded by the Banyuwangi government by constructing a policy to change the direction of its regional development, from an agricultural economy to a tourism industry-based economy. Based on this policy, various acts of commodification of local potentials finally emerged, including the commodification of Osing traditional arts for the purpose of cultural tourism in Banyuwangi. This research is a study of the reality of the commodification of Osing traditional music, Angklung Caruk, in the context of the development of Banyuwangi cultural tourism. The study used a qualitative approach with the data collection methods including observation, interviews, and document studies. The data were analyzed using the Spradley’s ethnographic analysis model. It was found that (1) the commodification of Angklung Caruk is carried out by considering the uniqueness of competitive forms of performance, (2) the commodification is carried out by reconstructing the structure and form of the Angklung Caruk performance, and (3) the commodification resulted in the emergence of kitschy Angklung Caruk performances.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Karsono
AU  - Totok Sumaryanto Florentinus
AU  - Tjetjep Rohendi Rohidi
AU  - Wadiyo
PY  - 2020
DA  - 2020/06/23
TI  - Banyuwangi Angklung Caruk Festival: Aesthetic Reconstruction in Cultural Commodification Practice
BT  - Proceedings of the International Conference on Science and Education and Technology (ISET 2019)
PB  - Atlantis Press
SP  - 265
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200620.052
DO  - 10.2991/assehr.k.200620.052
ID  - 2020
ER  -