The Interest-Based Communities on Xiaohongshu Recreate the Era of “Tribalization”
- 10.2991/978-2-494069-31-2_86How to use a DOI?
- Xiaohongshu; Online interest-based community; Triblization; Douban
This paper aims to explore how the online interest-based communities on Xiaohongshu reflect the development of the new “tribe” form predicted by McLuhan and how this tribalization contributes to the vitality of the online interest-based communities and the maintenance of healthy content production. Within the framework of McLuhan’s media theory of tribalization, this paper compares the development of different interest-based communities on Xiaohongshu and the differences between Xiaohongshu and Douban, another famous online interest-based community platform. By doing horizontal and vertical comparisons, this essay points out that Xiaohongshu has well promoted the connection between and the development of the online interest-based communities through accurate real-time data transmission, vertical management of platform, and encouragement of participation. This paper enriches the observation of the interest-based communities on Xiaohongshu from several perspectives, pointing out how the tightly connected “tribes” maintain the vitality of the online interest-based communities.
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Cite this article
TY - CONF AU - Xingjian Hu AU - Tiannan Jin AU - Yunjing Lu AU - Shuyu Zhong PY - 2022 DA - 2022/12/29 TI - The Interest-Based Communities on Xiaohongshu Recreate the Era of “Tribalization” BT - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) PB - Atlantis Press SP - 711 EP - 720 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-31-2_86 DO - 10.2991/978-2-494069-31-2_86 ID - Hu2022 ER -