Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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The Interest-Based Communities on Xiaohongshu Recreate the Era of “Tribalization”

Authors
Xingjian Hu1, Tiannan Jin2, *, Yunjing Lu3, Shuyu Zhong4
1University of Science and Technology of Macau, Macau, 999078, China
2Jilin University, Jilin, 130000, China
3Yangzhou University, Jiangsu, 225000, China
4Jilin University, Jilin, 130000, China
*Corresponding author. Email: 3180101670@zju.edu.cn
Corresponding Author
Tiannan Jin
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_86How to use a DOI?
Keywords
Xiaohongshu; Online interest-based community; Triblization; Douban
Abstract

This paper aims to explore how the online interest-based communities on Xiaohongshu reflect the development of the new “tribe” form predicted by McLuhan and how this tribalization contributes to the vitality of the online interest-based communities and the maintenance of healthy content production. Within the framework of McLuhan’s media theory of tribalization, this paper compares the development of different interest-based communities on Xiaohongshu and the differences between Xiaohongshu and Douban, another famous online interest-based community platform. By doing horizontal and vertical comparisons, this essay points out that Xiaohongshu has well promoted the connection between and the development of the online interest-based communities through accurate real-time data transmission, vertical management of platform, and encouragement of participation. This paper enriches the observation of the interest-based communities on Xiaohongshu from several perspectives, pointing out how the tightly connected “tribes” maintain the vitality of the online interest-based communities.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_86How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xingjian Hu
AU  - Tiannan Jin
AU  - Yunjing Lu
AU  - Shuyu Zhong
PY  - 2022
DA  - 2022/12/29
TI  - The Interest-Based Communities on Xiaohongshu Recreate the Era of “Tribalization”
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 711
EP  - 720
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_86
DO  - 10.2991/978-2-494069-31-2_86
ID  - Hu2022
ER  -