A Study on the Intercultural Communication of Qilu Culture Under the Background of “The Belt and Road”

DOI

10.2991/assehr.k.200826.266How to use a DOI?

Keywords

Qilu Culture, Connotation Value, Communication Strategy, Screen culture, The Belt and Road

Abstract

Now in the new era, cultural exchanges between China and other countries are becoming more and more frequent. Meanwhile, as an important part of Chinese traditional culture, Qilu culture plays an important role in shaping China’s international image and building a community of human cultures. This study explores the specific ways implementing the strategy of “Culture Going out” by analyzing the modern connotation of Qilu culture in the new era and its value in cross-cultural communication, combing with the characteristics of film and television culture and its development advantages under the background of “The Belt and Road”.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - He DeMin
PY  - 2020
DA  - 2020/08/28
TI  - A Study on the Intercultural Communication of Qilu Culture Under the Background of “The Belt and Road”
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 1292
EP  - 1296
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.266
DO  - 10.2991/assehr.k.200826.266
ID  - DeMin2020
ER  -