Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)

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147 articles
Proceedings Article

Research on the Problem of Official Rent-seeking in Public Service Outsourcing in China

Zhu Xiaoning, Chen Wei
As an efficient public service provision, public service outsourcing has gradually been adopted by countries all over the world. However, in the development of public service outsourcing in China, there is a corruption problem in which officials use their power for rent-seeking. This not only wastes...
Proceedings Article

The Flipped Classroom Used in Teaching of Environmental Chemistry at the University for Nationalities

Yue Peng
Flipped Classroom supported by information technology is a new kind of teaching model, but there are some problems in the practice of flipped classroom. In this paper the design of flipped classroom centered by learners was presented. This kind of flipped classroom was applied in the teaching of Environmental...
Proceedings Article

Research on Course Group Construction of Information Management and Information System Specialty in Big Data Era

Xiqin Ao, Weiwei Wu, Lina Tao
In order to meet the needs of information management and information professionals in the era of big data, the correlation analysis and relevance mining were carried out to investigate the correlation and relevance between courses. On this basis, combining ability training with course teaching, and combining...
Proceedings Article

The Reading Anxiety Survey of Science and Engineering Majors’ in Higher Vocational College

Ying Liu
The author picked up 176 Science and Engineering majors from Shandong Vocational College of Light Industry as subjects and used Foreign Language Reading Anxiety Scale, Shan Dong Practical English Test for College and computer software SPSS as instruments. And the data were conducted in process of descriptive...
Proceedings Article

Reasons for the popularity of Tik Tok, the shortages and the ways forward

Lizhao Dai, Pei Chen
The popularity of Tik Tok has benefited from the overall development of the external short video industry, and it also relies on its own user positioning accuracy and functional perfection; but Tik Tok has obvious deficiencies in banning vulgar videos and avoiding user addiction, which requires not only...
Proceedings Article

Practice and Exploration of Artificial Intelligence Education in Universities of Political Science and Law with Python

Yang Liu, Jincheng Huang
In the context of artificial intelligence, legal education is also facing a huge impact. For students of political and law colleges and universities, through the process of learning of Python programming, on the one hand, the ability of students to solve problems can be cultivated. On the other hand,...
Proceedings Article

Study on How to Improve the Quality and Efficiency of the Community Affairs in Xi 'an

Guanhua Dong
Community governance is the cornerstone of national governance. The quality and efficiency of community affairs affect people's satisfaction and community governance. The action of improving the quality and increasing the efficiency of communities affairs in Xi 'an has achieved certain results, but there...
Proceedings Article

A comparative study on undergraduate marketing curriculums in Chinese and British Universities

Tian Yuan
this paper compares the current situation of studying abroad in China, and analyzes the characteristics of British marketing undergraduate curriculum, such as flexible curriculum, emphasis on the cultivation of students' critical thinking, and more links of practical education. This paper compares the...
Proceedings Article

Reflection on the Transformation of Accounting Management Function under the Background of Big Data

Qi Wu
The emergence of big data and artificial intelligence has changed the traditional accounting working environment and greatly improved the efficiency of accounting work. Big data and artificial intelligence influence the transformation of accounting functions from traditional accounting to management,...
Proceedings Article

Research on supply chain disruption risk coordination based on combined flexible contract

Yu Jian
This paper studied coordination problem of a three stage supply chain with one retailer、one distributors and one manufacturer based on flexible contract composed of repurchase and revenue sharing on supply, when unexpected events have an impact on market demand. Firstly,we adopt the supply chain optimal...
Proceedings Article

Female Audiences’ Interpretation on Media Programs——A Research Based on Sherlock

Keren Liu
Media content has no consistent derivative meaning to female audiences. Female audiences would add their own imaginations into the process of interpreting the popular media content,and finally form a discourse system belonging to subcultural circle. Female audiences routinely engage in the opposite decoding...
Proceedings Article

On the Path of Promoting College students’ Key Competences in the New era-from the perspective of ideological and political Education

Lu Yuan Xia
It is of great significance to cultivate moral character and cultivate people and improve the Key Competences of college students. From the perspective of ideological and political education, to effectively improve college students' Key Competences, it is necessary to clarify the connotation of the era...
Proceedings Article

Effect of Website Quality on E-satisfaction

Hsin-Jung Hsieh
With the growing number of customers purchasing from shopping websites, it is imperative for retail owners to develop a clear understanding of the interactive effects between website quality and online customers. As a means of measuring website quality, a generic model must be developed. The purpose...
Proceedings Article

Reform on the Model of Library and Information Science Adults Education in Mainland China

Chenwei Chen, Moses Mark Naga
Having analyzed current status of overall adults education and adults education for Library and Information Science in Mainland China. This study put forward a tentative model of Library and Information Science Adults Education for revising running mechanism in combination with the development law of...
Proceedings Article

Exploration and Practice of Embedded Talent Training in Measurement and Control Technology and Instrument Specialty

Chen Haixiu, Chen Weifeng, Liu Yunping, Zhang Zijia, Hou Yan
As an important part of the university-enterprise cooperation, the embedded talent training has played a significant role in the talent training. On the purpose of cultivating applied talents to adapt to the development of related industries, Nanjing University of Information Science & Technology carried...
Proceedings Article

A Study on the Talents Predicament and Countermeasure of Rural Revitalization

Tingyan Bi, Jinling Han
The key to the Rural Revitalization lies in the talent revitalization. With the in-depth implementation of the strategy of rural revitalization, to a great extent a series of deep-seated rural farmers'agricultural problems have been effectively solved. China is getting closer and closer to the goal of...
Proceedings Article

Research on Alumni Donation Strategies of Local Universities

Tingyan Bi, Guangwei Wang, Xiaolei Zhai
Alumni donation is a topic that has attracted much attention. Because of the public nature of Chinese universities, the public lacks understanding of University donation, and the institutional mechanism of alumni donation is not perfect, which leads to unsatisfactory results of alumni donation. With...
Proceedings Article

The Development of Orthogonal Teaching in Higher Education

Yongxiong Zhou
In this paper, we discuss six formulas about orthogonalization. These formulas are simple and interlinked. The first three formulas are used for continuous functions, and the corresponding last three formulas are used for discrete data. Whether the data is high frequency or low frequency, there is always...
Proceedings Article

Analysis of University Student Campus Loan Phenomenon and Countermeasures

Liuchuang Wei, Ping Wei
Since 2016, the deaths of college students caused by campus online loans have occurred repeatedly, and related civil disputes have become a hot topic in society. In today's society, campus network loans have become an important phenomenon that jeopardizes campus security. According to the survey of college...
Proceedings Article

Talking about Comprehensive Quantitative Assessment System of College Students

Liuchuang Wei, Ping Wei
The evaluation of student scholarships in colleges and universities is an important part of the work of college students. The scientific evaluation of scholarships in colleges and universities is related to the vital interests of each student. It plays an active role in encouraging students to study...
Proceedings Article

College Counselor Freshman Education Management

Jie Liu
Freshmen in colleges and universities are mainly composed of a group of young people with young age, independent living experience and immature body and mind. When they enter the university, they will gradually experience difficulties in learning and living. Freshmen's counselors have a fundamental influence...
Proceedings Article

Ways to Improve Emergency Ability of College Counselors

Jie Liu
Under the new situation of social and economic development, college emergencies put forward new requirements for the counselor's emergency management ability. Based on the analysis of the problems existing in the emergency management, this paper puts forward the corresponding emergency management ability...
Proceedings Article

Reform and Practice of Learning Evaluation of Programming Courses under Mixed Teaching Mode

Ding Linhua, Liu Li, Wang Jiuru, Wang Xiaojie
The programming courses is an important basic course for computer science. The MOOC/SPOC wave and information teaching tools promote the exploration and practice of mixed teaching mode. The change of the teaching mode will inevitably bring about the change of the student evaluation system. The programming...
Proceedings Article

Research on Open Virtual Simulation Experiment Teaching Model Based on Cloud Platform in Network Security

Liu Li, Guoqiang Li, Linhua Ding, Jiuru Wang
Under the guidance of the orientation of innovative and entrepreneurial comprehensive universities with distinct regional characteristics, this paper fully investigates and analyses the employment direction data of students majoring in network engineering. According to the characteristics of students...
Proceedings Article

Research on the Reform of University Computer Courses with Cultivating "Computational Thinking" under the Background of New Engineering

Wang Xiaojie, Ge Yanling, Wang Jiuru, Ding Linhua
Under the background of new engineering, the demand for cross-integrated innovative talents has been increasing. The university computer courses have established a curriculum reform orientation with cultivating of “computational thinking”. At the same time, a reform plan has developed with building a...
Proceedings Article

Teaching research of computer operating system based on analogy teaching method

Qianqian Luan, Jiuru Wang, Lihua Han, Zhenhai Wang
The design mode of computer operating system fully conforms to the thinking characteristics of human society. Computer operating system is not only a basic course of computer science and technology or other related majors, but also the best course for students to understand the thinking mode of computer...
Proceedings Article

The Application of Mixed Teaching Mode Based on SPOC and Online Judge in Data Structure Course

Ding Linhua, Wang Xiaojie, Wang Jiuru, Liu Li
SPOC provides personalized learning. Online evaluation is an experimental platform for programming courses. Rain Classroom is a teaching information tool based on WeChat. The mixed teaching mode combines the three elements into the data structure course to achieve in class and extracurricular, online...
Proceedings Article

Reform of Classroom Teaching Model Based on Online Open Course

Ge Yanling, Wang Xiaojie, Wang Zhenhai, Zhang Wenyin
This paper elaborates on the general environment of curriculum reform, the construction of online open courses and the content of curriculum reform, and explores the reform of teaching mode based on online open courses, to make clear the direction of efforts, adapt to and promote the healthy development...
Proceedings Article

The Construction and Application of Teaching Auxiliary Information Collection Platform Based on Third Party

Liu Yinfeng
The teaching affairs system at present mainly carries out the work about teaching management on the school level. The provided data cannot effectively meet the teaching quality assurance system and the daily teaching management. The current data collection methods are backward, the workload is large,...
Proceedings Article

Behind her Cosmopolitan Beauty: Transnational Modern Girl in Japan and Republican China

Duanduan Zhou
Under the overwhelming tide of Western-dominated modernization, the modern girl image appeared around the globe during the 1920s and 1930s through the means of advertising, embellishing and transforming the visual sphere of modern experience. As a consumerist icon highly constructed by media and a product...
Proceedings Article

An Analysis on the Blended Teaching Reform on English Oral Courses

Qi Kang
With the development of information technology in the recent decades, the higher educational institutions in China are facing challenges to undertake educational reforms. It is necessary for universities to fulfill the tasks of instilling knowledge and cultivating abilities by designing scientific and...
Proceedings Article

UX Design Management: Type of Management Systems and Communication Strategies in Technology Industry

Mo Ya Ju, Lee Jiunde Jim
In last ten years, user experience design is getting more popular than it is used to be in the technology industry. Most of the big technology companies started to incorporating UX activities at every stage of a project and also some of them built their own user experience design team or department....
Proceedings Article

Reading: The Key to Enhance Cultural Literacy of Foreign Language Majors at College

Duan Xiaoqian
In the process of international exchange and cooperation, foreign language majors shoulder the important responsibility of cultural spreading in their language services. The lack of cultural literacy will inevitably lead to irreparable loss in cross-cultural communication. However, foreign language teaching...
Proceedings Article

Countermeasures Study on Industrial Structure Optimization in Tongliang District of Chongqing

Ping Ning, Peiyin Zhong, Qi Jiang
Aiming at the demand of industrial structure optimization in Tongliang district of Chongqing from the innovation-driven perspective, through investigation and literature search, from 2016, 2017 and 2018 respectively, the present situation of industrial structure in the district is analyzed, on this basis,...
Proceedings Article

Research on the Teaching Scheme for Postgraduate Courses of Advanced Manufacturing System

Heng He, Fei Chen
There are some problems in the previous teaching of Advanced Manufacturing Systems for graduate students, such as the fuzzy orientation of teaching, the "unadvanced" in the course content, and the inadaptability of teaching methods to the characteristics of graduate students' learning, which make the...
Proceedings Article

Legal Literacy Training of College Students Based on New Youth's Activities in Rural Areas

Jun Gao, Xuemei Liu, Xuefen Hong
This document explains and demonstrates how to improve college students' legal quality. In the cultivation of legal literacy of college students only theoretical education is often paid attention to. In order to effectively improve student’s legal literacy, it is necessary to formulate corresponding...
Proceedings Article

Thoughts on the Application of Positive Psychology to Overcoming the Learning Disgust of Middle and Primary School Students

Zhang Jinyong
This paper analyzes the tiredness of primary and secondary school students from the perspective of positive psychology. Positive psychology mainly includes four aspects: positive thinking, positive emotional experience, positive quality and positive social environment. The enlightenment of positive psychology...
Proceedings Article

Research on "Matrix Structure Design Competition" Teaching Mode

Ping Wei, Liuchuang Wei
The “Matrix Structure Design Competition” model fits the development strategy of the State Council to propose a modern vocational education system. This teaching model is based on the purpose of the structural design competition to cultivate students' practical ability, innovative ability and cooperative...
Proceedings Article

Educational Research for BIM Technology in Applied Architecture Engineering Undergraduate

Ping Wei, Liuchuang Wei
BIM technology leads the construction industry in the future, conforms to the national vocational education development strategy, conforms to the Ministry of Housing and Construction's long-term plan for the construction industry, and promotes the reform of undergraduate education in Applied Construction...
Proceedings Article

Research and App Design for social problems in the University--with UX research method

Mo Ju Ya, Thure Waleer
The research focus on how to discover social problems in the university and find a solutions with UX research method and UX design. To collect the data, build personas and find critical social problems, eight students were invited for the interviews. According to the persona, authors started to design...
Proceedings Article

A Study on Politeness Principle of Intercultural Communication of HCC and LCC

Chunyan Zhang
The low-context culture and high-context culture theory posed by Hall casts a light for people who work in intercultural communication. In different contexts of cultures, people will apply different language to show their politeness, politeness criteria are distinct from each other as well. In the process...
Proceedings Article

Research on plaintiff qualification of the environmental civil public interest litigation

Tingting SHI, Yi CHEN, Ting ZHANG, Hui ZHONG
With the rapid development of China’s economy, environmental pollutions become severe problems that harming the social public interests. Environmental civil public interest litigation is a powerful weapon to fight pollutions and protect public interests. The plaintiff qualification of environmental civil...
Proceedings Article

Research on the Reconstruction Design of Hainan Characteristic B&B Based on Regional Culture Background

Chunyao Zhang
The current characteristic B&B has become a popular tourist destination for tourists. How to make the characteristic B&B fully reflect the regional culture has become a difficult problem for the relevant departments. The transformation and design of the characteristic residential houses can enhance the...
Proceedings Article

An Analysis on the Blended Teaching Reform on Project Implementation for English Majors in Dalian Neusoft University of Information

Qi Kang
In the recent decades, as a member of the international organizations of engineering education, Dalian Neusoft University of Information has introduced the concept of project-based teaching into its curriculum construction. In DNUI, projects have been classified into five different levels in teaching...
Proceedings Article

Realizing the Strategy of Ideological and Political Work for College Students with Red Culture Innovation

Wang Lin
Red culture promotes ideological and political work in colleges and universities which clarifies working principles, standardizes work processes, adheres to the combination of inheritance and innovation, combines education and self-education, and combines normalization and flexibility; It also perfects...
Proceedings Article

Mixed Teaching of "MATLAB Simulation and Application" Course Based on "Micro Course + Flipped Classroom"

Hai-jun Wang, Tao Jin
MATLAB simulation and application is a theoretical and practical course, with numerous knowledge points and many practical operations. Traditional classroom teaching is difficult to complete the teaching of teaching knowledge points in limited class hours, and the teaching situation is not ideal. Based...
Proceedings Article

Methods and Strategies for Cultivating "Craftsman Spirit" of Landscape Architecture Students

Zhu Qiandao, Yu Yan
Firstly, this paper expounds the concrete methods of cultivating the "craftsman spirit" of landscape architecture students, including the cultivation of "craftsman spirit" of landscape architecture students in colleges and universities and the combination of theory and practice in cultivating "craftsman...