A Comprehensive Indicator of Customer Loyalty of Organizations Providing Transport Services Under High Competition Conditions

DOI

10.2991/aebmr.k.200312.237How to use a DOI?

Abstract

The article analyzes the state of competition in the transport sector in Russia, in particular in the field of freight transport in rail transport. In order to improve the efficiency of management of organizations providing transportation services in the field of freight transportation, in a highly competitive environment, a comprehensive indicator of client loyalty is proposed. Based on the analysis of the factors influencing customer loyalty in the provision of transportation services, aspects of the indicator evaluation are highlighted. A model for estimating the complex indicator of client loyalty based on the method of discrete synthesis is proposed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S A Khaletskaya
AU  - N V Yakovleva
PY  - 2020
DA  - 2020/03/17
TI  - A Comprehensive Indicator of Customer Loyalty of Organizations Providing Transport Services Under High Competition Conditions
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1713
EP  - 1721
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.237
DO  - 10.2991/aebmr.k.200312.237
ID  - Khaletskaya2020
ER  -