Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

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Pragmalinguistic Aspects of Chinese Advertising Text

Authors
K A Zaitseva, N N Kolbanova
Corresponding Author
K A Zaitseva
Available Online 17 March 2020.
DOI
10.2991/aebmr.k.200312.147How to use a DOI?
Abstract

In this article the author is researching pragmalinguistic feature of Chinese advertising texts, analyses different types of speech acts, that are used in advertising texts, also gives the examples of speech influence methods in advertising. The analysis allow to pick out certain features of advertising texts in Chinese with relation to pragmalinguistics.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
10.2991/aebmr.k.200312.147How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - K A Zaitseva
AU  - N N Kolbanova
PY  - 2020
DA  - 2020/03/17
TI  - Pragmalinguistic Aspects of Chinese Advertising Text
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1071
EP  - 1078
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.147
DO  - 10.2991/aebmr.k.200312.147
ID  - Zaitseva2020
ER  -