Pragmalinguistic Aspects of Chinese Advertising Text
- 10.2991/aebmr.k.200312.147How to use a DOI?
In this article the author is researching pragmalinguistic feature of Chinese advertising texts, analyses different types of speech acts, that are used in advertising texts, also gives the examples of speech influence methods in advertising. The analysis allow to pick out certain features of advertising texts in Chinese with relation to pragmalinguistics.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - K A Zaitseva AU - N N Kolbanova PY - 2020 DA - 2020/03/17 TI - Pragmalinguistic Aspects of Chinese Advertising Text BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 1071 EP - 1078 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.147 DO - 10.2991/aebmr.k.200312.147 ID - Zaitseva2020 ER -