Analysis of the Impact of Strategic Alliances on Relations with Stakeholders

DOI

10.2991/aebmr.k.200312.351How to use a DOI?

Abstract

The paper proposes a fuzzy model for the choice of strategies for interaction with stakeholders of an organization, participating in a strategic alliance. It is assumed that the entry of an organization into a strategic alliance leads to changes in its relationship with stakeholders. This, in turn, leads to changes in the expediency of applying various types of interaction strategies between them. It is also assumed that changes in the characteristics of the relationship between an organization and stakeholders depend on some characteristics of the alliance. In the model, relationship characteristics and alliance characteristics are given in a fuzzy form using term sets of linguistic variables. Determination of the most appropriate types of strategies for interaction between an organization and stakeholders is based on the fuzzy inference rule base.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - A A Gresko
AU  - E N Likhosherst
AU  - K S Solodukhin
PY  - 2020
DA  - 2020/03/17
TI  - Analysis of the Impact of Strategic Alliances on Relations with Stakeholders
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 2516
EP  - 2521
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.351
DO  - 10.2991/aebmr.k.200312.351
ID  - Gresko2020
ER  -