Analysis of the Impact of Strategic Alliances on Relations with Stakeholders
- 10.2991/aebmr.k.200312.351How to use a DOI?
The paper proposes a fuzzy model for the choice of strategies for interaction with stakeholders of an organization, participating in a strategic alliance. It is assumed that the entry of an organization into a strategic alliance leads to changes in its relationship with stakeholders. This, in turn, leads to changes in the expediency of applying various types of interaction strategies between them. It is also assumed that changes in the characteristics of the relationship between an organization and stakeholders depend on some characteristics of the alliance. In the model, relationship characteristics and alliance characteristics are given in a fuzzy form using term sets of linguistic variables. Determination of the most appropriate types of strategies for interaction between an organization and stakeholders is based on the fuzzy inference rule base.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A A Gresko AU - E N Likhosherst AU - K S Solodukhin PY - 2020 DA - 2020/03/17 TI - Analysis of the Impact of Strategic Alliances on Relations with Stakeholders BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 2516 EP - 2521 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.351 DO - 10.2991/aebmr.k.200312.351 ID - Gresko2020 ER -