Logistics Transfer to Marketing Activity Outsourcing: Setting Project Objectives Through Key Performance Indicators

DOI

10.2991/aebmr.k.200312.350How to use a DOI?

Abstract

The article presents project task of outsourcing merchandising as a marketing activity of a customer enterprise within the framework of a logistics system. Based on the analysis of working scenarios and comparison of existing schemes for services provision by full-time employees under conditions of staff and final service outsourcing, the project objectives are formulated through employees’ key performance indicators and the ways to provide services are determined. Project risks are specified as a measure to prevent / reduce negative consequences of risks and unification of merchandising is considered. The author suggested that when implementing the project within the framework of the submitted technical specifications and taking into account justification of management decision on the choice of supplier-outsourcer in the subsequent outsourcer, taking on the contract full responsibility for the state of external trading network of the customer company in the fixed territory, it will actually proceed to work evaluation through the presented key performance indicators, in particular, on the example of a point of sale team performance. A clear formulation of key performance indicators for outsourcing company will create a “transparent” control system for each component of a comprehensive merchandising service and thereby ensure process efficiency aimed at optimizing customer logistics flows.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - O S Kraynova
PY  - 2020
DA  - 2020/03/17
TI  - Logistics Transfer to Marketing Activity Outsourcing: Setting Project Objectives Through Key Performance Indicators
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 2507
EP  - 2515
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.350
DO  - 10.2991/aebmr.k.200312.350
ID  - Kraynova2020
ER  -