The Choice of the Competitive Strategy of the Company
- 10.2991/aebmr.k.200312.176How to use a DOI?
The article uses methods of assessing competitive advantages, identifies key success factors, and draws up a strategic map of competitors of the studied IT company in order to choose a strategy and develop measures for its subsequent implementation in an innovative environment. It is proposed to open a technology development center on the basis of the company, turning it into a cluster, which will contribute to the implementation of the company’s differentiation strategy, ensure its strategic innovative development.
- © 2020, the Authors. Published by Atlantis Press.
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- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M S Santalova AU - I V Soklakova AU - D K Balabanova PY - 2020 DA - 2020/03/17 TI - The Choice of the Competitive Strategy of the Company BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 1282 EP - 1289 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.176 DO - 10.2991/aebmr.k.200312.176 ID - Santalova2020 ER -