Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

The Choice of the Competitive Strategy of the Company

Authors
M S Santalova, I V Soklakova, D K Balabanova
Corresponding Author
M S Santalova
Available Online 17 March 2020.
DOI
10.2991/aebmr.k.200312.176How to use a DOI?
Abstract

The article uses methods of assessing competitive advantages, identifies key success factors, and draws up a strategic map of competitors of the studied IT company in order to choose a strategy and develop measures for its subsequent implementation in an innovative environment. It is proposed to open a technology development center on the basis of the company, turning it into a cluster, which will contribute to the implementation of the company’s differentiation strategy, ensure its strategic innovative development.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
10.2991/aebmr.k.200312.176How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - M S Santalova
AU  - I V Soklakova
AU  - D K Balabanova
PY  - 2020
DA  - 2020/03/17
TI  - The Choice of the Competitive Strategy of the Company
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1282
EP  - 1289
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.176
DO  - 10.2991/aebmr.k.200312.176
ID  - Santalova2020
ER  -