The Choice of the Competitive Strategy of the Company

DOI

10.2991/aebmr.k.200312.176How to use a DOI?

Abstract

The article uses methods of assessing competitive advantages, identifies key success factors, and draws up a strategic map of competitors of the studied IT company in order to choose a strategy and develop measures for its subsequent implementation in an innovative environment. It is proposed to open a technology development center on the basis of the company, turning it into a cluster, which will contribute to the implementation of the company’s differentiation strategy, ensure its strategic innovative development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M S Santalova
AU  - I V Soklakova
AU  - D K Balabanova
PY  - 2020
DA  - 2020/03/17
TI  - The Choice of the Competitive Strategy of the Company
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1282
EP  - 1289
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.176
DO  - 10.2991/aebmr.k.200312.176
ID  - Santalova2020
ER  -