Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak

DOI

10.2991/assehr.k.211110.034How to use a DOI?

Keywords

museum program; Covid-19 outbreak; social media optimization; online public program

Abstract

Museums were forced to shut down on account of preventing Covid-19 spread from March 2020. During that shutdown, the museum’s public programs were held online, including Museum Listrik dan Energi Baru (MLEB). MLEB is one of the museums in Taman Mini Indonesia Indah. This museum is operated by Perusahaan Listrik Negara (PLN). Since the shutdown, their online programs were Instagram and Youtube. However, the audience that the museum has reached are relatively low. This research uses data videos that were posted on March 13 - August 19 2020, measuring how the videos performed. For analysis, we use three social media framing: consist of Marketing Frame, Inclusivity Frame, and Collaborative Frame. These research findings reveal the causes of low audience. Afterwards, this research gives suggestions to optimize Museum Listrik dan Energi Baru’s contents through 3 social media framing. Also, to respond to the Covid-19 impact on the museum, these suggestions can accelerate the museum adaptation into the digital world to get more audiences.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Prita Permatadinata
AU  - Danang Aryo Nugroho
PY  - 2021
DA  - 2021/11/21
TI  - Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak
BT  - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
PB  - Atlantis Press
SP  - 229
EP  - 235
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211110.034
DO  - 10.2991/assehr.k.211110.034
ID  - Permatadinata2021
ER  -