Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)

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Next Level of Y2K Fashion Trend in Aespa “Spicy” Music Video

Authors
Shannon Glenda Tenardi1, *
1School of Design, Universitas Pelita Harapan, Jl. M. H. Thamrin Boulevard, 1100, Lippo Village, Tangerang, 15811, Indonesia
*Corresponding author. Email: shannon.tenardi@uph.edu
Corresponding Author
Shannon Glenda Tenardi
Available Online 5 April 2024.
DOI
10.2991/978-94-6463-390-0_23How to use a DOI?
Keywords
Y2k; Fashion Trend; Aespa
Abstract

The Y2K phenomenon originated from a computer bug that threatened global infrastructure. It symbolized the transition from 1999 to 2000, when systems recorded only the last two digits of the year, causing malfunctions. This crisis evoked mixed emotions, with people envisioning a utopian future infused with advanced technology. This led to the development of Y2K aesthetics, encompassing product design, music genres, visual effects, and fashion trends. The Y2K trend resurged in 2021, embraced by celebrities and luxury brands. Korean fashion also embraced it, featuring low-rise pants, high-waisted skirts, cable-knit sweaters, vibrant colors, and denim-on-denim looks. AESPA, a futuristic K-pop group, incorporated Y2K fashion in their music and videos, further evolving the trend. Their latest release, “Spicy,” showcases their distinctive styles as popular high school clique students with Y2K fashion trends on it.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
5 April 2024
ISBN
10.2991/978-94-6463-390-0_23
ISSN
2667-128X
DOI
10.2991/978-94-6463-390-0_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shannon Glenda Tenardi
PY  - 2024
DA  - 2024/04/05
TI  - Next Level of Y2K Fashion Trend in Aespa “Spicy” Music Video
BT  - Proceedings of the International Moving Image Cultures Conference (IMOVICCON 2023)
PB  - Atlantis Press
SP  - 240
EP  - 247
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-390-0_23
DO  - 10.2991/978-94-6463-390-0_23
ID  - Tenardi2024
ER  -