Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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Hallyu Themed Cafe as a Tourism Attraction in Jakarta (Case Study: Loonami House Jakarta)

Authors
Dewi Ayu Kusumaningrum1, *, Sahlan Toro2, Karlina3, Natalya Leticia2
1Hospitality Management Study Program, Sahid Polytechnic, Jakarta, Indonesia
2Travel Business Study Program, Sahid Polytechnic, Jakarta, Indonesia
3Hospitality Management Study Program, Sahid Polytechnic, Jakarta, Indonesia
*Corresponding author. Email: dewiayu@polteksahid.ac.id
Corresponding Author
Dewi Ayu Kusumaningrum
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_13How to use a DOI?
Keywords
Café; hallyu; culture; k-pop; tourist attractions
Abstract

Hallyu/Korean Wave themed tourism in Jakarta is increasingly in demand and has its own charm for tourists. One of the tourist attractions/cafes that use the Hallyu phenomenon as a strategy to promote their business is Loonami House. Loonami House offers Korean food & drinks, authentic room designs, wallpapers, decorations, k-pop ornament and is often referred to as the K-pop Museum. The purpose of this study was to find out the concept and perceptions of tourists towards Hallyu-themed Cafés as a Tourist Attraction in. This research method is a qualitative descriptive with observation and interview techniques through case studies. The research location at Loonami House, North Kedoya, West Jakarta. The results of the study reveal that Loonami House is a tourism business that provides facilities and services for the provision of food and beverage products and event services with the concept of k-pop style decorations and the products offered become tourist attractions. Consumers are satisfied with the Hallyu culture-style products and services offered by Loonami House. Cafes with a Hallyu concept as a tourism business generally have attractive tourism products, affordable prices, generally strategic locations, attractive promotions via social media, visually appealing packaging, and quite a fanatical Hallyu cultural community.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
978-94-6463-170-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_13How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Ayu Kusumaningrum
AU  - Sahlan Toro
AU  - Karlina
AU  - Natalya Leticia
PY  - 2023
DA  - 2023/06/12
TI  - Hallyu Themed Cafe as a Tourism Attraction in Jakarta (Case Study: Loonami House Jakarta)
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 125
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_13
DO  - 10.2991/978-94-6463-170-8_13
ID  - Kusumaningrum2023
ER  -