Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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Staycation as a Way to Boost Millennial Travel Consumption Levels in the New Normal Era

Authors
Derinta Entas1, *, Yohanes Sulistyadi1, Anak Agung Istri Putera Widiastiti2, Wayan Nurita3, I Wayan Kiki Sanjaya2, Nabila Puji Lestari1
1Politeknik Sahid Jakarta, Jakarta, Indonesia
2Institut Pariwisata dan Bisnis Internasional Denpasar, Denpasar, Indonesia
3Universitas Mahasaraswati Denpasar, Denpasar, Indonesia
*Corresponding author. Email: derintaentas@polteksahid.ac.id
Corresponding Author
Derinta Entas
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_12How to use a DOI?
Keywords
Staycation; Millennial Traveller; New Normal Era
Abstract

This study aims to identify the millennial generation’s boost factors in determining staycation consumption levels in the new normal era. This research method uses qualitative descriptive analysis with perceptual consumer matrix mapping and cartesian diagrams—a stratified random sampling technique to get 100 respondents to the study. The results of this study found that there are driving factors of this millennial generation in determining consumption levels for staycations in the new normal era. The next stage of the respondent profile of this study is categorized into general aspects and particular aspects to find out the respondents’ background. The 4A concept model is attractions, amenities, accessibility, and ancillary, which are the four main points used in the questionnaire. These four main points are detailed into 14 question indicators. The results of this study found that the analysis through a cartesian diagram explains the boost factors. Four boost factors spread across quadrant A: atmosphere, safety, cleanliness, and parking area.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
978-94-6463-170-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Derinta Entas
AU  - Yohanes Sulistyadi
AU  - Anak Agung Istri Putera Widiastiti
AU  - Wayan Nurita
AU  - I Wayan Kiki Sanjaya
AU  - Nabila Puji Lestari
PY  - 2023
DA  - 2023/06/12
TI  - Staycation as a Way to Boost Millennial Travel Consumption Levels in the New Normal Era
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 116
EP  - 124
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_12
DO  - 10.2991/978-94-6463-170-8_12
ID  - Entas2023
ER  -