Risk Perception and Risk Reduction Strategies in Travel Decisions: A Literature-Based Framework

DOI

10.2991/978-94-6463-170-8_9How to use a DOI?

Keywords

risk; risk perception; risk reduction strategies; travel decisions

Abstract

Risk perception and how it is managed are critical factors in travel decisions, as perceived risk is considered a constraint of travel experiences, and it is vital to alleviate it. Little attempt has been made in conceptualizing the components of risk reduction strategies comprehensively in the tourism literature. The fragmented studies in the literature suggest a more integrated approach to understanding the concept. This paper reviews tourists’ risk reduction strategies and highlights the parallel construction of risk perception and risk reduction strategies in the context of travel decisions. This paper analyzes and summarizes related literature on risk-related constructs focusing on their different components, measurements, and conclusions. This study puts forward the multidimensional risk perception and risk reduction strategies. Since perceived risk involves multiple dimensions, several risk reduction strategies can be broadly classified into information search, financial, physical, time substitution, social, and emotion regulation components. The relationships between tourist risk perception, risk reduction strategies, and travel decisions in a single framework seem rational to provide empirical supports. Risk reduction strategies have the potential to mediate perceived risk and travel decisions. Findings also show different approaches in measuring risk-related constructs, with the quantitative analysis as the commonly used research method.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rina Kurniawati
AU  - Alan Fyall
PY  - 2023
DA  - 2023/06/12
TI  - Risk Perception and Risk Reduction Strategies in Travel Decisions: A Literature-Based Framework
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 83
EP  - 95
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_9
DO  - 10.2991/978-94-6463-170-8_9
ID  - Kurniawati2023
ER  -