Proceedings of the 2016 International Forum on Management, Education and Information Technology Application

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Innovation Research of Automobile Marketing Mode in “Internet+” Age

Authors
Jun-Tao Xiao, Yu Liu, Xiu-Li Wang
Corresponding Author
Jun-Tao Xiao
Available Online January 2016.
DOI
10.2991/ifmeita-16.2016.93How to use a DOI?
Keywords
“Internet+” interactive automobile marketing mode. Comprehensive electronic business platform. Innovation. Research.
Abstract

With the development of the internet, the traditional automobile marketing mode evolves into the “Internet+” interactive automobile marketing mode. This paper analyzes the connotation, concept, model, advantages and application of the new marketing mode in this new era, and concludes that the implementation of the marketing mode can improve the efficiency and accuracy of the automobile marketing.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2016
ISBN
10.2991/ifmeita-16.2016.93
ISSN
2352-5398
DOI
10.2991/ifmeita-16.2016.93How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jun-Tao Xiao
AU  - Yu Liu
AU  - Xiu-Li Wang
PY  - 2016/01
DA  - 2016/01
TI  - Innovation Research of Automobile Marketing Mode in “Internet+” Age
BT  - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
PB  - Atlantis Press
SP  - 503
EP  - 506
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-16.2016.93
DO  - 10.2991/ifmeita-16.2016.93
ID  - Xiao2016/01
ER  -