Proceedings of the 2016 International Forum on Management, Education and Information Technology Application

Innovation Research of Automobile Marketing Mode in “Internet+” Age

Authors
Jun-Tao Xiao, Yu Liu, Xiu-Li Wang
Corresponding Author
Jun-Tao Xiao
Available Online January 2016.
DOI
https://doi.org/10.2991/ifmeita-16.2016.93How to use a DOI?
Keywords
“Internet+” interactive automobile marketing mode. Comprehensive electronic business platform. Innovation. Research.
Abstract
With the development of the internet, the traditional automobile marketing mode evolves into the “Internet+” interactive automobile marketing mode. This paper analyzes the connotation, concept, model, advantages and application of the new marketing mode in this new era, and concludes that the implementation of the marketing mode can improve the efficiency and accuracy of the automobile marketing.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Forum on Management, Education and Information Technology Application
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2016
ISBN
978-94-6252-166-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/ifmeita-16.2016.93How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jun-Tao Xiao
AU  - Yu Liu
AU  - Xiu-Li Wang
PY  - 2016/01
DA  - 2016/01
TI  - Innovation Research of Automobile Marketing Mode in “Internet+” Age
BT  - 2016 International Forum on Management, Education and Information Technology Application
PB  - Atlantis Press
SP  - 503
EP  - 506
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-16.2016.93
DO  - https://doi.org/10.2991/ifmeita-16.2016.93
ID  - Xiao2016/01
ER  -