Innovation Research of Automobile Marketing Mode in â€œInternet+â€ Age
Jun-Tao Xiao, Yu Liu, Xiu-Li Wang
Available Online January 2016.
- https://doi.org/10.2991/ifmeita-16.2016.93How to use a DOI?
- â€œInternet+â€ interactive automobile marketing mode. Comprehensive electronic business platform. Innovation. Research.
- With the development of the internet, the traditional automobile marketing mode evolves into the â€œInternet+â€ interactive automobile marketing mode. This paper analyzes the connotation, concept, model, advantages and application of the new marketing mode in this new era, and concludes that the implementation of the marketing mode can improve the efficiency and accuracy of the automobile marketing.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jun-Tao Xiao AU - Yu Liu AU - Xiu-Li Wang PY - 2016/01 DA - 2016/01 TI - Innovation Research of Automobile Marketing Mode in â€œInternet+â€ Age BT - 2016 International Forum on Management, Education and Information Technology Application PB - Atlantis Press SP - 503 EP - 506 SN - 2352-5398 UR - https://doi.org/10.2991/ifmeita-16.2016.93 DO - https://doi.org/10.2991/ifmeita-16.2016.93 ID - Xiao2016/01 ER -