Proceedings of the 2015 Conference on Informatization in Education, Management and Business

Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups

Authors
Yang Ruoqian
Corresponding Author
Yang Ruoqian
Available Online September 2015.
DOI
https://doi.org/10.2991/iemb-15.2015.214How to use a DOI?
Keywords
Sales Management, Customer-oriented, Broadcast Groups.
Abstract

Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 Conference on Informatization in Education, Management and Business
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-105-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/iemb-15.2015.214How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yang Ruoqian
PY  - 2015/09
DA  - 2015/09
TI  - Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 1048
EP  - 1052
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.214
DO  - https://doi.org/10.2991/iemb-15.2015.214
ID  - Ruoqian2015/09
ER  -