Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups
- 10.2991/iemb-15.2015.214How to use a DOI?
- Sales Management, Customer-oriented, Broadcast Groups.
Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yang Ruoqian PY - 2015/09 DA - 2015/09 TI - Customer-oriented Sales Management Mode – Study of Marketized Operation based on Provincial Broadcast Groups BT - Proceedings of the 2015 Conference on Informatization in Education, Management and Business PB - Atlantis Press SP - 1048 EP - 1052 SN - 2352-5398 UR - https://doi.org/10.2991/iemb-15.2015.214 DO - 10.2991/iemb-15.2015.214 ID - Ruoqian2015/09 ER -