Analysis of Website Utilization for Online Motor Vehicle Insurance Purchases

DOI

10.2991/assehr.k.200331.117How to use a DOI?

Keywords

motor vehicle insurance, official website

Abstract

Motor vehicle insurance is the best known general insurance business line. Usually, insurance companies receive customers through insurance agents, but there are times when customers are less comfortable when dealing with insurance agents. Hence, insurance companies can take advantage of their official websites as platforms for selling insurance products. Of the 74 current general insurance companies registered in Indonesia, only 61 companies can be accessed from its website. Furthermore, of the 53 companies that sell motor vehicle insurance products, only nine general insurance companies provide online applications. This indicates sub-optimal utilization of the companies’ websites. It was also found that the nine websites that have online applications have a low customer uptake, with the number of unique visitors per day ranging from 5 to 1,250.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fia Fridayanti Adam
AU  - Yulial Hikmah
PY  - 2020
DA  - 2020/04/03
TI  - Analysis of Website Utilization for Online Motor Vehicle Insurance Purchases
BT  - Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)
PB  - Atlantis Press
SP  - 33
EP  - 38
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.117
DO  - 10.2991/assehr.k.200331.117
ID  - Adam2020
ER  -