Research on Theoretical Methods for Function and Theme Positioning of Mountainous Tourism Highways

—A Case Study of the Jiangxi-Anhui Border to Wuyuan Section of the Dezhou-Shangrao Expressway

DOI

10.2991/978-94-6463-516-4_46How to use a DOI?

Keywords

Mountainous areas; Tourism highway; Market; Theory; Theme; Positioning

Abstract

Amidst the continuous enhancement of China’s comprehensive transportation infrastructure and tourism’s emergence as a pivotal strategic industry in the national economy, the harmonious integration of transportation and tourism has emerged as a novel trend in the transformation and evolution of traditional economic structures. This study, drawing upon an exhaustive analysis of the concepts and underlying principles of tourism highways, formulates a novel theoretical method for the function and theme positioning of mountainous tourism highways. This methodology integrates theories pertaining to the evaluation of tourism resource values, the highway network layout paradigm of “first-tier rapid transits, second-tier main lines, and third-tier branch lines,” alongside tourism market analysis. It is rooted in a meticulous examination of tourism resource characteristics, transportation network conditions, and traveler preferences, coined as “Three Characteristics and One Position.” By applying this approach to the Jiangxi-Anhui Border to Wuyuan section of the Dezhou-Shangrao Expressway, the research meticulously analyzes the process and structural framework for function and theme positioning in mountainous tourism highways, thereby offering a robust theoretical foundation for subsequent investigations into the theme positioning of tourism highways.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiyun Wan
AU  - Yiru Wang
AU  - Zhichao Shao
AU  - Xianjun Wan
AU  - Jianrong Ma
PY  - 2024
DA  - 2024/09/17
TI  - Research on Theoretical Methods for Function and Theme Positioning of Mountainous Tourism Highways
BT  - Proceedings of the 2024 5th International Conference on Urban Construction and Management Engineering (ICUCME 2024)
PB  - Atlantis Press
SP  - 434
EP  - 443
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-516-4_46
DO  - 10.2991/978-94-6463-516-4_46
ID  - Wan2024
ER  -