The Effect of Consumer Behavior on Decision Visit to Seaworld Ancol Jakarta

DOI

10.2991/ictgtd-18.2018.32How to use a DOI?

Keywords

Consumer Behavior, cultural factors, social factors, personal factors, psychological factors, tourist visiting decisions

Abstract

Consumer behavior is the behavior shown by consumers in searching, buying, using, evaluating, and using the products and services they expect to satisfy their needs. This study aims to determine the effect of consumer behavior on the decision to visit Seaworld Ancol.The type of research used is quantitative research. Samples are 100 respondents who are tourists. Sampling technique is Non-probability sampling with proposive sampling. The data analysis used is multiple linear regression analysis. The amount of influence of consumer behavior on the decision to visit Seaworld Ancol amounted to 33%. Variables of personal and psychological factors positively affect the decision of visiting tourists.Based on these results, then put forward some suggestions are: 1) Seaworld Ancol party should conduct promotion on all sorts of circles not only for students, 2) To keep tourists to always come to Seaworld Ancol then need a more creative and innovative ideas in promoting both through print and electronic media and improve the quality and Service to tourists, 3) To maintain the tourists also need to provide adequate facilities and multiply attractions that can attract tourists to come

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Antonius Rizki Krisnadi
AU  - Reinardy Onggo
PY  - 2018/03
DA  - 2018/03
TI  - The Effect of Consumer Behavior on Decision Visit to Seaworld Ancol Jakarta
BT  - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)
PB  - Atlantis Press
SP  - 258
EP  - 273
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-18.2018.32
DO  - 10.2991/ictgtd-18.2018.32
ID  - RizkiKrisnadi2018/03
ER  -