The Impact Of Social Media As Promotion Tools Towards Intention To Visit: Case Of Batu, Malang, Indonesia

DOI

10.2991/ictgtd-18.2018.9How to use a DOI?

Keywords

Social media, Promotion, Intention to visit, Batu, Malang, Indonesia

Abstract

This research aims to investigate the positive impact of social media as promotion tool toward intention to visit, case of Batu, Malang, Indonesia. Social media is user-generated content as the independent variable, and intention to visit, or intention which means the motivation of a person in the sense of his or her effort to accomplish their cause, it stands as the dependent variable. Quantitative methods is used as research method and using simple linear regression model as data analysis followed by sampling technique using a purposive sampling. Data collected through the questionnaire where 110 respondents that uses social media with 15 items of statement. Based on the data that has been processed, it shows that social media is positively impact intention to visit in Batu, Malang

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Amir Hidayat
AU  - Robert La Are
PY  - 2018/03
DA  - 2018/03
TI  - The Impact Of Social Media As Promotion Tools Towards Intention To Visit: Case Of Batu, Malang, Indonesia
BT  - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)
PB  - Atlantis Press
SP  - 60
EP  - 71
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-18.2018.9
DO  - 10.2991/ictgtd-18.2018.9
ID  - Hidayat2018/03
ER  -