Research on the integration of production, processing and sales in marketing of China's agricultural products and the improvement of market performance ——Taking the rice industry in Heilongjiang province as an example
- 10.2991/icsste-15.2015.247How to use a DOI?
- IPPS, agricultural products, innovating macro-control
Problems from PPS (production, processing and sales) of China's agricultural products has attracted many attentions of the society, related to the interests of farmers, agriculture organization, enterprises and consumers of urban and rural. Over many years, the unstable supply of agricultural products and the fluctuations in price have affected the increase of farmers' income and the interests of consumers. In the case, government should subsidies to farmers or aid to low-income groups in rural and urban in order to reduce the effects, although the adjustment is in a passive situation. It should be noted that what causes the unstable supply and the fluctuations, the paper points out that the reason of the contradiction between small-scale production and big market, and this can be improved by integrating resources, making the industrial group of IPPS (Integration of Production, Processing and Sales) more bigger, innovating the ideas of macro-control and changing the concept of marketing.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wang Dezhang AU - Li Jiali PY - 2015/04 DA - 2015/04 TI - Research on the integration of production, processing and sales in marketing of China's agricultural products and the improvement of market performance ——Taking the rice industry in Heilongjiang province as an example BT - Proceedings of the 2015 International Conference on Social Science and Technology Education PB - Atlantis Press SP - 990 EP - 995 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-15.2015.247 DO - 10.2991/icsste-15.2015.247 ID - Dezhang2015/04 ER -