Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)

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The Discourse of Sustainability in Indonesian Higher Education Institution: Perspective of Media Rhetoric

Authors
Aditya Fahmi Nurwahid1, *
1Universitas Negeri Surabaya, 60231, Surabaya, Indonesia
*Corresponding author. Email: adityanurwahid@unesa.ac.id
Corresponding Author
Aditya Fahmi Nurwahid
Available Online 11 December 2024.
DOI
10.2991/978-2-38476-303-0_33How to use a DOI?
Keywords
Media Rhetoric; Sustainability; Higher Education Institution; Indonesia
Abstract

This study focuses on how Indonesian Higher Education Institutions communicate and construct the sustainability discourse through their web-based publication. Adopting mixed-methods approach, the research analyzed the rhetorical strategies identified by the Higher Education Institution, focusing on the use of logos (logical), ethos (ethical), and pathos (emotional) style. The results reveal that Indonesian institution predominantly use logical-ethical communication, with 69% of the media content appealing to logos and 20% to ethos. Pathos has less frequent of appearance, with 11% identification. This strategy evoke emotional responses and inspire behavioral change. All of these institutions rely on the scientific evidence and expert opinions to educate the public about sustainability issues. Every institution has different thematic focus and unique concerns related to the Sustainable Development Goals issues, reflecting every unique concerns and areas of expertise. This condition is also contributing to a comprehensive sustainability discourse. This study suggests a balanced rhetorical approach in engaging the public and promoting sustainable practices.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 December 2024
ISBN
978-2-38476-303-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-303-0_33How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aditya Fahmi Nurwahid
PY  - 2024
DA  - 2024/12/11
TI  - The Discourse of Sustainability in Indonesian Higher Education Institution: Perspective of Media Rhetoric
BT  - Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
PB  - Atlantis Press
SP  - 338
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-303-0_33
DO  - 10.2991/978-2-38476-303-0_33
ID  - Nurwahid2024
ER  -