Future Development and Present Situation of China's Luxury Market

DOI

10.2991/icsshe-17.2017.33How to use a DOI?

Keywords

luxury goods, local brand, second tier cities, China luxury market

Abstract

Chinese tourists have become one of the groups that consume most luxury goods in the world since 2013. Based on the data from ministry of commerce of the People's Republic of China, the foreign luxury goods consumption of Chinese tourists is about 1 .02 trillion Yuan in 2015. Meanwhile, Chinese luxury goods market exhibits a potential of stronger demand and it has attracted a lot of international companies to pay more attention to Chinese market. In this article, the facts and characteristics of China's luxury market will be discussed; and some strategies are suggested for both foreign and local companies with regard to possible development.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shanshan Lin
AU  - Xiaochun Shi
PY  - 2017/09
DA  - 2017/09
TI  - Future Development and Present Situation of China's Luxury Market
BT  - Proceedings of the 2017 3rd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 130
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-17.2017.33
DO  - 10.2991/icsshe-17.2017.33
ID  - Lin2017/09
ER  -