Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
366 articles
Proceedings Article
Research on Building Open Insurance in the Insurance Industry Based on the Concept of Open Banking
Xu He, Dayong Liu, Yan Xiao
In recent years, as the financial technology booms quickly, profound changes have begun to take place in the banking industry and the financial industry as a whole. The concept of open banking has gradually become the mainstream thinking of commercial banks, simultaneously, the introduction of APIs,...
Proceedings Article
The Influence of Chinese Dialects on English Pronunciation Acquisition
Ziyu Wang
Dialect is a special symbol of Chinese cultural diversity. Its influence on Second Language Acquisitionhas been ignored by many people. English as a Foreign Language (EFL) teachers need to realize the effect of dialects on English education for Chinese students. As a language variant, dialect belongs...
Proceedings Article
The Improvement of Implied Volatility of Black-Scholes Model: A Review
Fanghao Ye
The Black-Scholes model used in the financial industry can predict the price of the option and thus construct the hedging portfolio to avoid the risk. However, the model assumes the implied volatility to be constant, which cannot fit the curve of real market volatility, which causes inaccuracy in prediction...
Proceedings Article
Problems and Countermeasures Faced by Pharmaceutical Companies in the Context of Homogeneous Competition
Xinzhi Hu
With the progress of biotechnology and the rise of health industry, pharmaceutical companies are developing in good prospect. However, many pharmaceutical companies are facing new challenges in the context of homogenization. There have been many scholars who have explored the homogenization in other...
Proceedings Article
Risks in the Design and Analysis of Accounting Systems
Ping Zhou
This research covers risks associated with accounting system design and analysis. In addition, the paper will look at how the accounting system aids firms in keeping track of and managing their financial activities. The goal of this study is to better understand the risks associated with accounting system...
Proceedings Article
The Review of Cooperation Mechanism of Repeated Game
Lujia Hui
Cooperation was an essential element in promoting social development in various fields. Social resources could be used in the most efficient way through cooperation. Game Theory created a mathematical framework to simulate cooperation. Therefore, the study of game models could provide people with better...
Proceedings Article
Research on Customer Psychology— Taking Double Eleven as the Example
Caixu Chen
With the development of Internet technology, consumer shopping habits have shifted from physical store shopping to online shopping. As an online shopping festival unique to China, Double 11 has become a cultural phenomenon. This report examines the relationship between the Double 11 shopping festival...
Proceedings Article
A Study on the Potential Risk of Rabies from the Perspective of Economic Burden: An Analysis based on Data from Guangzhou, China
Shiya Hua, Naduo Peng
In this paper, we conducted a study on “daily life risk awareness test”, “exposure to stray animals test”, and “animal infectious disease knowledge test”, and discussed the potential risk of rabies based on the economic burden. The study concludes that, first, the continuous improvement of the social...
Proceedings Article
The Relationship between Germany Female Social Participation Rate and the Economy Development
Maoyuan Chai
The issue of gender equality is an essential topic in the whole world, and promoting gender equality is of great significance to economic development. The aim of this study is to explore the link between the social participation rate of women in Germany and economic development. The study uses the German...
Proceedings Article
Research on the Marketing Strategy of Luxury Brands in China
Senhuizi Yu
With the rapid growth of China’s GDP and the continuous strengthening of the Chinese economy, it is impossible for any large conglomerate company to ignore the Chinese market, and luxury companies are no exception. As more luxury firms enter China, the sales performance has received increased attention....
Proceedings Article
Analysis of WeChat Pay Based on Technology Acceptance Model
Xin Ni Jiang
The technology acceptance model (TAM) has been widely adopted for the understanding, analysis and prediction of technology adoption, and it can be extended to many different scenarios. WeChat Pay is the second largest mobile payment service in China, despite that it was originally considered as social...
Proceedings Article
The Analysis of the Reasons for the Success of the Under Armour Brand Based on “SWOT” and Porter’s Five Forces
Zheng Li
As a new brand, Under Armour has taken the world by storm, and is the first-line sports brand with Nike and Adidas. This article analyzes the reasons for UA’s success from three aspects: UA’s awareness of propaganda, differentiated competition and expansion of the sales market. Through used SWOT and...
Proceedings Article
Research on the Huawei Business Model and Hongmeng System
Heyang Xu
The launch of the Hongmeng system is both a major innovation for Huawei in the field of technology and a major exploration of Huawei’s business model. What it brings is not only a major victory for Huawei in independent research and development, but also a new future for Huawei’s business development...
Proceedings Article
“Squeezing the Bubble” rather than “Bursting It” to Solve the Overheated Real Estates in China
Zixuan Liang
Real estate sector has been the key engine for China maintaining economic growth. A house has two attributes, one is residential, and the other is capital. China’s high housing prices are due to land supply as well as land system and policy reasons. After 2015, the ratio of land cost to housing price...
Proceedings Article
Analysis of Stock Value Investment
Taking Company L as an Example
Yue Huang
With the development of China’s economy, the continuous development and improvement of the stock investment market have brought challenges to China’s stock market. Therefore, stock investment guided by the value investment concept is more suitable for the current investment environment of China’s stock...
Proceedings Article
The Influence of Digital Financial Inclusion on the Consumption of Urban and Rural Residents
Runqi Zhang
Due to the long-term destruction of the binary industrial layout, the gap between urban and rural areas in China has always been an objective existence, and the gap between urban and rural income and consumption is its concrete manifestation. With the development of technology in the financial industry,...
Proceedings Article
Research on Accrual Earnings Management of F Company
Guiqian Li, Jing Huang
Reliability, as one of the basic requirements for the quality of accounting information, restricts the behaviours of accountants. However, some listed companies choose to use Accrual Earnings Management as a means to gain advantages in the capital market competition or to avoid being delisted because...
Proceedings Article
Research on Volkswagen’s Development Strategy During Covid-19
Junyu Chen, Mingye Zhong
The global outbreak of the new coronavirus at the end of 2019 brought a severe blow to the world’s economic development. As a typical company in the automotive industry, Volkswagen’s development has also been hit hard by the epidemic. In order to analyze the development of Volkswagen before and after...
Proceedings Article
An Empirical Study on the Impact of Digital Inclusive Finance on Industrial Transformation and Upgrading
Based on the Examination of China Data Level
Chenfan Xu
This paper compares the theoretical connotations and mechanisms related to the study of the impact of digital inclusive finance on industrial transformation and upgrading in China, and empirically investigates the relationship between digital inclusive finance and industrial upgrading by combining data...
Proceedings Article
Research on the Impact of COVID-19 Epidemic and Sino-US Trade War on Global Industrial Chain
Jian Zhang
China, as the largest export trade country in the world, is in the middle and low end of the global industrial chain, and is vulnerable to the impact of the global industrial chain. This paper analyzes the causes of Sino-US trade war from four aspects, and studies China’s export dependence, status and...
Proceedings Article
Exploring the Impact of Economic Crisis on Italian Unemployment Rate
Yiling Wei, Binglei Yu, Bocheng Zhou
Since 1990, Italy has been experiencing long-term economic stagnation and had experienced many economic crises. At the same time, Italy’s unemployment rate has also remained at a relatively high level for a long time. This paper aim to find out how does the economic crisis Italy suffered since 1990 had...
Proceedings Article
Covid-19’s Impact on the Gaming Industry and Countermeasures
Zhanming Guo, Haoyu Wang, Changhe Xie
The game industry has considerably impacted the 2019 new crown epidemic. In this environment, the increase in the number of players makes the game market more competitive. Ensuring the company’s development and profitability under the fierce competition and the epidemic’s impact is a problem that every...
Proceedings Article
Research on the Advantages and Disadvantages of Tesla’s Supply Chain in China
Junyi Chen, Shijie Wang
The development of new energy vehicles has always been one of the development projects that countries attach importance to, and major automobile companies are gradually turning their attention to the new energy vehicle market. As a pioneer in the new energy vehicle industry, Tesla has a significant advantage...
Proceedings Article
Prediction of Baseball Average Ticket Price in a Year
Peizhao Li
Baseball is one of the most popular sports events in the world[1]. Although most people have television now, there are still some people who prefer watching the baseball game at the scene. In this research paper, the research is going to use model to predict the baseball average ticket price. In the...
Proceedings Article
The Combined Development Prospect Research of the Red Culture in Old Revolutionary Base Areas and Street-Stall Economy
A Case Study of Xiushui County in Jiangxi Province
Liu Minli, Zu Yipei, Xu Die, Xu Wanzhen, Yang Qing
Nowadays, Street-Stall Economy is thriving as a nascent economic pattern. Under the attention of the government, the Red culture radiates unique vigor and vitality. These provide possibilities for the innovative development of “StreetStall Economy + the Red Culture”. This paper takes Xiushui County in...
Proceedings Article
Exploring the Causes of Mental Illness by Analysis of Congenital and Acquired Factors
Ziqian Hong
The psychopathic disorder was conceptualized as a mental (antisocial) condition in which a person exhibits amoral and antisocial conduct, a lack of ability to love or form meaningful human connections, lack of guilt and empathy, excessive egocentrism, and an inability to learn from experience, among...
Proceedings Article
How to Eliminate the People’s Prejudice Against Electric Vehicles
Yishen Zhang
With the development of society, more and more people are gradually realizing the importance of automobiles. Automobiles are not only an important means of transportation for people, but also a manifestation of the improvement of people’s quality of life. Therefore, through the development of automobiles,...
Proceedings Article
Risk and Availability Heuristic: The Role of Availability in Risk Perception and Management
Ruolin Feng
It is not obvious yet true that people heavily rely on availability heuristic to perceive the level of risks. The availability heuristic leads people to perceive danger based on the level of social media exposure and disaster potential instead of real fatality rates. Since individuals lack awareness...
Proceedings Article
Research on Proctor and Gamble Marketing Strategy during Covid-19 in The U.S.
Tianyun Gu
Following the outbreak of Covid-19, various measures were implemented that drastically affected business performance worldwide. Requires for lockdowns and cessation of movements affected the supply chain causing disruptions that caused consumer goods to change their priorities. It was important that...
Proceedings Article
Power Distance and Dual Innovation Behavior: Medium based on Organizational Commitment
Jia-Yun LU, Hui JIN, Zheng WANG, Dai-Yue JIANG, Chuan YANG
Based on self-consistency theory and self-verification theory, this paper investigates the direct effect between power distance and dual innovation behavior and introduces the intermediary variable of organizational commitment to study the mechanism of power distance and dual innovation behavior. Through...
Proceedings Article
Analysis of the Development Process and Trend of China’s Real Estate Industry
Dong Ke, Chuyi Xie
The real estate industry has been a significant pillar of the national economy in China. This paper first divides the development of China’s real estate market into four stages: the initial stage, the leap stage, the destocking stage, and the regulation and stabilization stage, and then analyses relevant...
Proceedings Article
Review of Research on Markowitz Model in Portfolios
Qi Guo
In modern portfolio theory, the Markowitz model is also known as the mean-variance model, which is the core of modern portfolio theory. The Markowitz model explains well the process of calculating the optimal portfolio solution and its principles. In addition to this, it is clear that the model also...
Proceedings Article
Research on Applying Behavioral Economics to Understand Household Sustainable Energy Use
Jianzi Ding
With the increasing shortage of energy resources and the appeal of human society to energy conservation and environmental protection, researchers are discovering ways to promote household sustainable energy use. People know that using sustainable energy can relieve environmental pressure and it is consistent...
Proceedings Article
Research on the Development Opportunities and Restrictive Factors of Tourism Industry in Yunnan Ethnic Areas in the Post-epidemic Era
Rui Fan, Hai Cheng
The travel industry has been one of the hardest hit by the coronavirus (COVID-19) over the past two years. How to deal with the new crown epidemic (COVID-19) effectively has become a major event affecting the health, economic and social development all over the world. Tourism industry is a pillar industry...
Proceedings Article
SWOT Analysis and Strategy Selection of Nestle
Based On 2018-2020 Annual Report
Yao Shen
The purpose of this research is to create a marketing strategy to boost Nestle’s reputation. Firstly, it describes Nestle’s situation analysis and conducts a SWOT analysis to understand the overall situation. The article evaluated two alternative strategies to improve Nestle’s image using the QSPM tool....
Proceedings Article
How Accurate are Predictions Made Using Big Data?
Haohao Su
Since the home computer phenomenally occurred in the 1980s, the methodology of information collecting has had a revolutionary improvement. There was a rapid increase in the number of sources of electronic information that are available to be collected. Big data is one of the consequences of these developments....
Proceedings Article
Research on Operation Mode of P2P Network Lending Industry
Tian Xia
With the rapid development of Internet finance, P2P network lending, as a new form of lending, is increasingly accepted by the public. However, in the process of its rapid development, there are also some problems, such as deficient relevant laws and regulations, imperfect management system, weak effective...
Proceedings Article
Impact of the Belt and Road Policy on R&D Investment and Innovation Level of Enterprises Along the Line
Chenyang Guo, Feng Liu
In recent years, “innovation-driven development strategy” is an important measure to adjust the supply-side structural reform. At the same time, the Belt and Road policy has become an important strategic layout for China. This paper selects the data of listed A-share companies from 2011 to 2018 and uses...
Proceedings Article
The Opportunities and Challenges of Tesla’s Entry into Chinese Market
Xinran Dai, Haoyang Zhang
This article is based on the present situation of Tesla entering the Chinese market. It entails a detailed analysis of the similarities and differences between Tesla and other companies in China’s new energy automotive industry, combining with the actual analysis of the opportunities and the difficulties...
Proceedings Article
An Empirical Study on the Relationship between Educational Funds and Economic Growth
Chenyao Hu, Jie Yu, Jiaxin Chen
In the paper, the annual data from 1996 to 2018 are selected, based on VAR model, and the empirical measurement methods such as ADF unit root test, Johansen cointegration test, AR root test, Granger causality test, impulse response function analysis and variance decomposition are used to qualitatively...
Proceedings Article
Research on Typical Models Used in Traditional Economics And Behavioral Economics
Yueran Zhou
People often hold conflicting opinions on behavioral economics and traditional economics. So comparing the history and the availability of the two types of economics is necessary. The research is to investigate their similarities and differences, and how people evaluate these two kinds of economic systems...
Proceedings Article
Research on the Relationship Between International Trade and Environment
Xiang Zhou
Nowadays the impact on the environment brought by international trade has drawn wide public concern. It boosts the economy of the related countries while bringing detrimental effects to the environment. Focusing on the negative side, diverse respects including air pollution, climate change, and biological...
Proceedings Article
The Strategy for McLaren to Change its Current Market Situation
Shikun Zhang
McLaren, as a British ultra-luxury car brand, is facing a severe financial crisis and is on the verge of bankruptcy under the background of the COVID-19 epidemic affecting the global economy. The purpose of this article was to explore how McLaren can change its current market disadvantage by increasing...
Proceedings Article
Research on Marketing Strategy of New energy Vehicles in China
Take BYD Brand as an Example
Jiacheng He, Siqi Liao, Xiwen Li, Pengchong Yu
As the background of the exacerbation of climate change and various pollution, the development of new energy vehicles is gradually on the right track. The study used Secondary market and case study two methods to collect and analyze the data. The study cited BYD as an example and first discussed the...
Proceedings Article
Analysis of the External Environment of the Civil Drone Industry: A Case Study of DJI
Wenyu Liu
Nowadays, when it comes to aerial photography drones, consumers think of DJI at the first time. Among consumers, DJI seems to be equated with drones. But DJI is a young company which established in the 2006. This paper conducts a strategic analysis of the macro environment in the initial development...
Proceedings Article
Research on Young Investors’ Behaviors
Taking the Gamestop Short Squeeze as an Example
Siteng Wu
Young investors often demonstrate irrational behavior in the finance market, which causes losses to themselves. Previous studies have identified several factors influencing investors’ decisions. However, these factors are not able to explain the behavior of young investors. This paper will take the Gamestop...
Proceedings Article
Analysis on the Impact of the Acquisition of LVMH and Tiffany & Co
Wenhao Zheng
On the 7th of January 2021, a famous acquisition deal in the luxury industry was completed, the acquisition of LVMHTiffany & Co., which turned out to be the largest acquisition deal in history. What are some of the insights behind this deal? What kind of impacts this deal will have on the luxury...
Proceedings Article
The Conflict between Environmental Protection and Investment Protection in Host Country and the Optimal Path of the Regulation
Shijie Li
This article will focus on the protection of environmental issues in international investment agreements. In today’s society, environmental disputes between foreign investors and host countries continue to be submitted to arbitration on the basis of international investment agreements. The exploration...
Proceedings Article
The Impact of Performance Commitments on Acquirers in Mergers and Acquisitions
Taier Heavy Industry Co., Ltd. as an Example
Wang Gaiyun
In this paper, the case study method is used to analyze the impact of performance commitment on listed company Taier Heavy Industry Co.,Ltd.’s acquisition of Zhongmai Technology . It is found that performance commitment to a certain extent reduces the risks taken by the acquirer in the acquisition process,...
Proceedings Article
Discussion on Stock Price Trend of Chinese Dairy Industry
Ye Yuan, Chenglin Xu, Fanxin Fang
In the first quarter of 2020, the New Year holiday, which should have been a peak sales period due to the outbreak, left dairy companies with a sudden backlog of inventory. As the epidemic was brought under control, businesses resumed work and production, and logistics and transportation were resumed,...
Proceedings Article
The Impact of Fashion Industry Due to Covid-19
Jiawen Zhao
The research aims to synthesize the challenges the fashion retail industry is encountering since the onset of the COVID-19 pandemic. At first, the thesis implements a literature review methodology that has accumulated different information regarding sustainability in the fashion industry, issues relating...
Proceedings Article
A Comparative Study on the Impact of Financial Development on Poverty in Different Countries
Xinyu He, Haiyan Yang, Xiaoyu Li
In recent years, in order to improve the current situation of global poverty, developed and developing countries have successively implemented financial poverty reduction policies, and the study of poverty from the perspective of financial development has attracted more and more attention. This paper...
Proceedings Article
How Does the COVID-19 Impact the Cryptocurrency?
An empirical analysis using impulse response and ARMAX-GARCH
Junbo Huang
This paper aims to investigate the interaction between the Covid-19 pandemic and the prices of two representative cryptocurrencies. We analyze the conditional variance of the log rate of return for these two cryptocurrencies using the ARMAX-GARCH model and the interaction between the pandemic severity...
Proceedings Article
Impact of Brexit on U.K-China International Trade
Wenlin Xiong
Brexit has brought a huge impact on the international political and economic pattern, not only bringing about direct changes in trade rules for the UK and the EU, but also having a profound impact on other countries that have always had close cooperation with the EU and the UK. The readjustment of foreign...
Proceedings Article
The Legal Dilemma and Countermeasures of the Attribution of Cyber Terrorism Attack
Yajie Wang
With the continuous globalization of network information, it is urgent to prevent terrorist attacks in the field of nontraditional security. Because cyber terrorist attacks will occur in a very short time, it will become very difficult to establish the subject identity of belligerents in cyber terrorist...
Proceedings Article
The Influence of Education Level, Gender, Race, Marital Status, Age, and Occupation on the Wage of the General Population
Ronghai Xie
This article aims to analyze how education level, gender, race, marital status, age, and occupation influence the wage of the general population. Using the Family files of 2019 data from the Panel Study of Income Dynamics (PSID), this paper identifies the importance of maintaining equality in the labor...
Proceedings Article
Exploration and Practice of Collaborative Training Mode of Four Supports System for College Students’ Innovative Ability
Yongcai Pan, Chuan Lin, Qingzheng Liu, Yuwei Zhang, Shenghui Pan, Yanxia Wei
Focusing on the cultivation of the innovative ability of college students majoring in information, such as computer technology, information science, and information engineering and technology, and taking the 4×4 collaborative training mode as the blueprint, the curriculum system, orientation system,...
Proceedings Article
Research on the Influence of R&D on Cosmetic Company in China’s Market
Yiwei Cheng
This paper mainly studies the relationship between R&D investment, company revenue, and company value in the growth stage of Chinese cosmetics companies, and predicts the company’s future value with the DCF model. In the selected experimental samples, Chinese companies are all start-up and growing...
Proceedings Article
Analysis of Financial Crisis Influence on the Investment Banks of Wall Street
Taking Goldman Sachs as an example
Yue Yao
The 2008 Financial Crisis was one of the most severe events in the history of the US. It was an epic financial and economic collapse that cost many ordinary people their jobs, life savings, and homes. Everyone in the world may believe that the crisis damaged the investment banks of Wall Street badly...
Proceedings Article
Expatriate Selection
A Key Factor for the Success of International Assignments
Xinyi Luo, Yang Gu
In the context of globalisation and internationalisation, international assignments are becoming increasingly significant for multinational companies. Therefore, companies are committed to avoiding expatriate failure and ensuring opportunities for success, because the success of assignment is closely...
Proceedings Article
Investigation into the Reasons Why the General Release of Chinese Family Policies Makes the Income Gaps between Two Genders Amplified
Leyi Shen
In this literature, the literature review section was used to analyse why the general release of Chinese family policies makes the income gaps between two genders amplified. The study sight involves both family side and employers. The effect of the family policy is caused by the overload of female employees...
Proceedings Article
A Case Study of Marketing at Tesla Based on the 4V Theory
Jing Liang
With the improvement of people’s living standards and the emphasis on environmental protection, more and more consumers are choosing to buy new energy electric vehicles as a means of transportation. Tesla, as a typical representative company of the new era of electric vehicles, has attracted much attention...
Proceedings Article
Research on the Improvement of College Counselors’ Quality and Ability Based on the Perspective of Ten-dimensional Educational System
Rui Zhang
College counselors are a specialized force in the ideological and political education work team in colleges and universities, and their quality and ability are directly related to the effectiveness of college education. From the perspective of the ten-dimensional education systems planned in the Implementation...
Proceedings Article
The Impact of COVID-19 on China’s Tourism Industry
Jun Ma
The novel coronavirus pneumonia in early 2020 broke out globally and was recognized by WHO as a public health emergency. It has caused great impacts on China’s economy. Investors are also facing higher uncertainty risks, and many industries are facing a severe test. This paper selects tourism industry...
Proceedings Article
Research on the Security of Elliptic Curve Cryptography
Jiaxu Bao
Elliptic curve cryptography has the characteristics of high-security strength and low computational complexity. Elliptic curve cryptography relies on point multiplication, which is the most time-consuming part of the encryption and decryption process. The Elliptic Curve Cryptosystem is currently the...
Proceedings Article
The Recent Stock Performances Analysis of the Airline Industry
Han Mo
Due to the high risk of investment in the aviation industry, the airline industry market is often subject to large changes. Therefore, it is necessary to analyze the airline enterprises. This paper discusses the share price of the airline industry in recent years and how and how the portfolio is structured....
Proceedings Article
If the Internet of Things is Able to Detect Physical Health
Muchen Lei
Nowadays, we can see many applications of Iot (Internet of Things) in various dominance. Indeed, IoT technology brings us more than just convenience in life, but also as assistance in medical operations, which makes the author wonder, what if this technology can be used for disease detection? In this...
Proceedings Article
Research on the Digital Transformation of Luxury Brands in China
Xiuting Liu
In 2019, the COVID-19 had a significant impact on global business. In this challenging period, many companies around the world support the technological transformation to improve their business. In the major social and public health events of COVID-19 disease, the role of Chinese enterprises has returned...
Proceedings Article
Research on the Long-term Development of Rural Mutual Aid Pensions from the Perspective of Rural Community Reengineering
Liu Jingyu
The China Rural Development Report 2020 projects that the proportion of people aged 60 years or older in rural China will reach 25.3% by 2025, or about 124 million people. The study will adopt a qualitative literature analysis method and select 23 Chinese research papers for analysis. The study aims...
Proceedings Article
Tesla Pricing Strategy Analysis: Take Model 3 as an Example
Jiangxi Ding, Yuting He
With the aggravation of climate warming and air pollution, the development of new energy vehicles has become an inevitable choice for every country. As the leader of new energy pure electric vehicles, Tesla has opened up a new automotive market segment. Tesla’s success can be a reference for domestic...
Proceedings Article
Evaluation of Synergistic Effect of Continuous Mergers and Acquisitions in Biomedical Enterprises
Take Luye Pharma in China as the Example
Qian Liang, Youmeng Ke
With the development of economy and the continuous improvement of national health awareness, the scale of China’s biomedical market continues to grow rapidly, becoming an indispensable part of the international biomedical industry. This paper adopts case analysis method to take Luye Pharma of China as...
Proceedings Article
Analyze the Advantages and Disadvantages of Different Sensors for Autonomous Vehicles
Li Zhu
To realize the autonomous operation of vehicles in an unpredictable urban environment, multiple real-time systems must be interoperable, including environmental perception, positioning, planning and control[1]. Sensors have played an indispensable role in providing correct judgments and making correct...
Proceedings Article
How Advertising Helps Luxury Companies Charge an Expansive Price: Relationship between Advertising and Price
Tieyun Wang
This paper analyzes the influence of advertising on price and how advertising helps luxury companies create an expensive price in the market. We first use the profit-maximization model and cost-minimization model to calculate the equilibrium advertising expense and the increased amount of profit after...
Proceedings Article
Analysis on the Driving Force, Obstacles and Countermeasures of the Integrated Development of General Aviation and Tourism Industries under the Background of New Economy
Junhong Deng, Xiaojian Qiu, Zhen Fu, Jie Ruan, Guobao Xiong
The integrated development of general aviation and tourism industries is the inevitable trend of economic development and the inevitable result of the extension of the industrial value chain. China’s general aviation industry has long been subject to a strict airspace management model with impeded development....
Proceedings Article
Law of War and Its Applicability in the Area of Cyber World
Zhuo Chen
Nowadays, computer science and technology developed rapidly and plays an crucial role of our daily life. The attack which occurred in cyberspace from a state or non-state group could make serious negative effect on huge amount of people’s lives and even threaten the national security since the popularization...
Proceedings Article
The Factors Influencing Chinese Consumers’ Purchasing Behaviors Towards Cosmetics Products
Shaoze Sun
With the development of China’s economy, people’s disposable income has been increased significantly. With the increased disposable income, more and more people choose to purchase cosmetics products. The cosmetic industry has become more competitive than before. In this industry, companies need to better...
Proceedings Article
Is Mirror Test Still a Reliable Way to Investigate Self-awareness in Animals?
Jiaqi Wang
To find one simple, comprehensive definition of animal cognition has been a challenging question. The existence of self-awareness in animals can be one piece of evidence to prove the existence of animal cognition. In the paper, the author reviewed the criteria of the mirror test which has been widely...
Proceedings Article
Research on Collaborative Development Level of Beijing-Tianjin-Hebei Smart City Based on Coupling Correlation Degree Analysis
Qinya Li, Yijing Du, Junyin Luo, Yingying Fang
The coordinated development of The Beijing-Tianjin-Hebei region is one of the major national strategies and a key development content of Beijing’s 14th Five-Year Plan. However, in terms of implementation results, the coordinated development of the Beijing-Tianjin-Hebei region has improved somewhat, but...
Proceedings Article
Assessing the Ways in Which Multimedia Technology Impacts High School Learning
Linli Jiang
Multimedia technology is now considered a widely employed tool to promote science teaching and learning for secondary school students [1]. The previous study has accurately identified that multimedia teaching approaches, such as instructional videos, are more vitally significant than books [4]. In order...
Proceedings Article
Reflections and Insights on the Comparative Policies of China and Japan in Regulating Shadow Education in the Context of China’s Double Reduction Policy
Jixuan Zhang, Yuxiang Chen
China’s central government has announced a double reduction policy to ease the pressure on students and to regulate and manage the shadow education industry. In contrast, the Japanese shadow education policy has been developed over a long period of time and has achieved certain results and accumulated...
Proceedings Article
The Case of Social Entrepreneurship under the Background of Rural Revitalization and Its Enlightenment
Kai Hou, Meixiang La
The implementation of rural revitalization strategy in China is a powerful measure to realize rural poverty reduction and promote common prosperity. Under the strategic background of rural revitalization, social entrepreneurship pays more attention to the creation of social value and is more conducive...
Proceedings Article
Construction Management Mode Innovation Based on Node Method Project Management
Jiade Wang
In the era of rapid development of science and technology, the level of construction technology continues to improve, the traditional experience-based construction management problems are more prominent, seriously restrict the improvement of the overall level of construction management. To improve the...
Proceedings Article
Analysis on China’s Fast Fashion Industry under Covid-19 Based on the SCP Model
Lanxin Cui
The outbreak of Covid-19 causes a great impact on Chinese economy and industries, especially for the fast fashion industry with a large number of brick-and-mortar stores. Many shops are closed because of the pandemic. Therefore, it is meaningful to study the current state of the fast fashion industry...
Proceedings Article
Greenwashing Behavior in China’s Green Bond Market and Countermeasures
Wenqing Zhao
The increasingly serious environmental problems have pushed various countries to develop green finance and then issue green bonds. However, the subsequent “greenwashing” behavior of enterprises has aroused widespread concern all over the world. This article sorts out the “greenwashing problems” of Chinese...
Proceedings Article
Analyses of Approaches to Deal with Missing Data in Water Quality Data Set
Ruoqi Yang
The water quality model from the Kaggle Dataset provides useful data for predicting the potability of a specific specimen. Dealing with missing values is imperative for computer and data scientists to obtain accurate results. When using datasets with missing values in statistical analysis or hydrological...
Proceedings Article
Analysis on the Development of Supply Chain Finance Business of Chinese Commercial Banks
Yuan Gao
Supply chain finance is a new financing model. Its innovative significance is to help all kinds of enterprises better obtain the services of financial institutions. Usually, core enterprises have strong bargaining power in the supply chain. Vulnerable small and medium-sized enterprises generally produce...
Proceedings Article
Research on the Digital Transformation of the Coffee Industry
A Case Study of Luckin Coffee
Wei Wang, Zhengya Lin
Digitalization is transforming every aspect of our life, and reshapes the ecology of doing businesses. Although some well-known enterprises feel the impact and are pressurized to transform digitally, many others take the initiative and actively embrace digital transformation. How to make the coffee industry...
Proceedings Article
Influence of Economic Conditions and Social Relationships on the Choice of Elderly Care Models
Chung Huen NG
The purpose of this study is to understand the influence of economic conditions and social relationships on the choice of elderly care models. A face-to-face questionnaire survey was conducted by randomly selecting the elderly from a certain city, and 150 valid questionnaires were completed. Using the...
Proceedings Article
Problems and Solutions of Motivation of Teachers in Hangzhou No.4 High School International Department
Honglan Wang
In order to increase the motivation of the teachers in international school. This paper take Hangzhou No.4 high school as example to investigate the motivation level of the existing teachers and problems that they have. The purpose of the study is to give the solutions to the problems and to make teachers...
Proceedings Article
The Survival Rules of Integrated E-commerce During the COVID-19 Pandemic
Taking Taobao for Example
Simiao Hao, Chuhao Sun, Yangyang Zhao
The pandemic of COVID-19 is a special period that casts a negative effect on most of the sectors around the world. As one of the exceptions, online shopping platforms have got the unprecedented opportunity to prosper. In the meantime, these platforms also face even more fierce completions between their...
Proceedings Article
Sustainable Urban Renewal in China Since 1990: A Systematic Review
Wenpu Zhou
Urban renewal and sustainable urban development are two important research directions in the development of modern cities, and they are also an inevitable process in the development trend. This paper reviews the development process of Chinese cities since 1990 through the Bibliometric analyse. Through...
Proceedings Article
Across the City Barriers: The Sinking Road of China’s Coffee Market
Le Chang, Zean Li, Xueao Yin, Chongbo Zhao
The coffee market is now developing due to China’s strong economic development, and more businesses are likely to join it. The purpose of the report is to provide a comprehensive image of the firm and some recommendations. This article was broken down into various parts, each of which describes the national...
Proceedings Article
The Impact of Internet Finance on Traditional Finance and the Analysis and Outlook of the Development Background
Anqi Cheng, Jiale Shen, Xinlei Wu
With the rapid development of digital technology, Internet finance has gradually become the mainstream trend in the development of the financial industry. This paper aims to analyze the influence of Internet finance on different aspects of the traditional financial industry in the current society. PEST...
Proceedings Article
Comprehensive Method to Study the Development of Tuya Company and Provide Development Suggestions
Lan Yin
With the explosion of mobile Internet technology and cloud computing technology, the technology continues to iterate, and market awareness is gradually improved. After such a long time since the introduction of the word intelligence, it has accumulated an unimaginable amount of data in history. This...
Proceedings Article
Vocational College Teachers’ Professional Identity and Its Relationship with Social Support and Sense of Efficacy
Jianning Li, Yuan Xie
An empirical research was conducted on 822 teachers from 10 vocational colleges in Jiangsu Province investigated through self-designed and revised questionnaires. Teachers have the highest professional identity in professional behavior and the lowest in professional reputation. There is a significant...
Proceedings Article
Influence of Chinese Culture on the Politeness Strategies in the Second Language Acquisition of English among Chinese Learners
Zile Liu
Nowadays, English as a lingua franca has played an important role in Chinese learners’ second language acquisition. More and more Chinese students have acquired different levels of English through education or studying abroad. However, no matter how high the proficiency they have, sometimes their words...
Proceedings Article
The Long Short-Term Memory of GBP/CNY Exchange Rate Forecasts
Changhui Lu
The issue of exchange rate forecasting has always been a hot topic, and with the increasingly close relationship between the UK and Chinese import and export trade, the GBP/CNY exchange rate has received increasing attention. Forecasting the GBP/CNY can help trading companies on both sides to effectively...
Proceedings Article
The Influence of Chinese Dialects on English Pronunciation Acquisition
Xinyi Hu, Zhoushi Lu
Dialect, as one of the most influential forms of standard language, has a great influence on second language pronunciation acquisition. As a unique symbol of Chinese culture, Chinese dialect has been paid more and more attention by researchers in recent years. It is important for English as a Foreign...
Proceedings Article
Research on the Dynamic Fluctuations of AAL Stock Price with the impact of COVID-19
Bowen Duan
The airline industry has come across severe hits since the outbreak of COVID-19, which is reflected by stock price fluctuations. This paper assesses the impact of global and regional epidemic situations on American Airline stock price. We build an ARMAX model, a VAR model, and an ARMA-GARCH model to...
Proceedings Article
Research on the Low Carbon Economy for the Development Trend of Globalization
Yinjiang Geng
The development of mankind is inseparable from the rich resources of the earth, but the resources of the earth are limited, and the desires of mankind are unlimited. In the long river of human history development, many resources have been exhausted. The rapid development of mankind, the rapid increase...