SWOT Analysis and Strategy Selection of Nestle

Based On 2018-2020 Annual Report

DOI

10.2991/aebmr.k.220405.134How to use a DOI?

Keywords

Nestle Company; SWOT Analysis; Market Strategy

Abstract

The purpose of this research is to create a marketing strategy to boost Nestle’s reputation. Firstly, it describes Nestle’s situation analysis and conducts a SWOT analysis to understand the overall situation. The article evaluated two alternative strategies to improve Nestle’s image using the QSPM tool. According to the findings, the optimum option is to enhance financial support to the R&D department by 30%. They have the resources to develop environmental and social projects, environmental protection products, and innovative formulae to replace the artificial ingredients in some of their products. Using the strategic canvas to analyse Nestle’s competitive advantage, we determine that one of Nestle’s most important advantages is its marketing department. As Nestle lacks popularity as a socially responsible company, it needs to use this lever to promote these plans. Furthermore, we developed the 4P for examining the Nestle market, and the results demonstrated the importance of increasing its R & D. Moreover, implementation will be the responsibility of the headquarters and organizational culture. Formal and informal controls will be explored for evaluation and control to assess employees’ and organisations’ commitment to the process. Finally, the report shows that the implementing of this strategy will be an excellent asset to restore Nestle’s reputation.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yao Shen
PY  - 2022
DA  - 2022/04/29
TI  - SWOT Analysis and Strategy Selection of Nestle
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 800
EP  - 805
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.134
DO  - 10.2991/aebmr.k.220405.134
ID  - Shen2022
ER  -