Research on Applying Behavioral Economics to Understand Household Sustainable Energy Use

DOI

10.2991/aebmr.k.220405.132How to use a DOI?

Keywords

Behavioral economics; sustainable energy; policy making

Abstract

With the increasing shortage of energy resources and the appeal of human society to energy conservation and environmental protection, researchers are discovering ways to promote household sustainable energy use. People know that using sustainable energy can relieve environmental pressure and it is consistent with their ideas, but they often do not take effective steps. With further research in behavioral economics, we try to understand why people do not behave in a rational and predicted way and give suggestions to policy makers to affect their behavior by changing their preference and their feelings about different options. Based on the discussion about the traits of household energy use from behavioral economics perspective, there are suggestions that the policy maker can change the default option, provide relevant information, use education, and divide individual contribution.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jianzi Ding
PY  - 2022
DA  - 2022/04/29
TI  - Research on Applying Behavioral Economics to Understand Household Sustainable Energy Use
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 791
EP  - 794
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.132
DO  - 10.2991/aebmr.k.220405.132
ID  - Ding2022
ER  -