Supply Chain Coordination Strategy Considering Manufacturer Quality Improvement

DOI

10.2991/assehr.k.200331.081How to use a DOI?

Keywords

product quality improvement, coordination strategy, game theory

Abstract

Based on manufacturer quality improvement, this paper analyzes the optimal strategies under centralized and decentralized decision-making, and further studies the relationship between quality improvement degree and retail price, sales and profit. the results show that the centralized decision-making and decentralized decision making, quality improvement degree of price and retail price change in the opposite direction. The influence factor of quality improvement demand is small, and the degree of quality improvement changes positively with order quantity and profit. When the quality improvement demand impact factor is greater than the cost impact factor, it is beneficial to adjust the order quantity and supply chain profit to achieve the optimal.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongqi Wang
PY  - 2020
DA  - 2020/04/02
TI  - Supply Chain Coordination Strategy Considering Manufacturer Quality Improvement
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 390
EP  - 394
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.081
DO  - 10.2991/assehr.k.200331.081
ID  - Wang2020
ER  -