SWOT Analysis for Shanghai’s Serviced Apartment

DOI

10.2991/icsem.2013.9How to use a DOI?

Keywords

Serviced apartment, SWOT analysis, Shanghai business area

Abstract

With the acceleration of building Shanghai as an international financial center, a large number of small and medium-sized enterprises and foreign firms are stepping up to seize the market. Business and tourism floating population keep increasing. Data of the 6th Population Census showed that Shanghai’s resident population has reached 23019148, and population coming from other provinces but now living in Shanghai for more than half a year has reached 8977000, which accounting for the city's resident population of 39%.7 High percentage of non-native population led to housing consumption problems. The traditional hotel seems too expensive for people who want to settle down for a long time. The serviced apartment which appeared in the 1990s in China, has won a large number of small and medium-sized enterprises and expatriate managers' favor because of the hotel-style services, apartment-style management and relatively cheap prices. And it is still developing very fast. This article is focus on analyzing Shanghai serviced apartment by SWOT, so as to provide suggestions for consumers.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Shen
AU  - Zhenzhen Jiang
PY  - 2013/04
DA  - 2013/04
TI  - SWOT Analysis for Shanghai’s Serviced Apartment
BT  - Proceedings of the 2nd International Conference On Systems Engineering and Modeling (ICSEM 2013)
PB  - Atlantis Press
SP  - 40
EP  - 44
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsem.2013.9
DO  - 10.2991/icsem.2013.9
ID  - Shen2013/04
ER  -