Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Preference of Millenial Women Towards Eco-Friendly Menstrual Cups- A Study from Bengaluru Urban District

Authors
K. A. Dave1, *, M. Z. Ashfaque1, R. S. Kumar1
1St. Joseph’s College of Commerce (Autonomous), Bengaluru, Karnataka, India
*Corresponding author. Email: komal.a.dave.phd@gmail.com
Corresponding Author
K. A. Dave
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_82How to use a DOI?
Keywords
Menstrual products; millennial women; customer perception; sustainable products
Abstract

Menstruation is most often taken as a taboo in India. Women are hesitant to share their thoughts or experiences about it. It is considered to be impure and women are restricted to participate in normal day-to-day activities. Many women lack knowledge about menstrual hygiene and menstrual hygiene products. Although the study revealed that urban women were able to recognize their menstrual pattern and maintain their personal hygiene with the help of Sanitary Pads, the fact remains that such disposable menstrual hygiene products can pose serious health problems to women and are proven to be hazardous for our environment. To counter these issues, a host of new eco-friendly, sustainable and cost-effective goods have recently entered the Indian markets; Menstrual Cup is one such product. This research focused on the attitude, perception, beliefs towards menstruation and menstrual cups among millennial women in Bengaluru. This descriptive study explains how much the myths and taboos have stereotyped the perception towards menstruation and menstrual cups.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_82How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - K. A. Dave
AU  - M. Z. Ashfaque
AU  - R. S. Kumar
PY  - 2024
DA  - 2024/02/20
TI  - Preference of Millenial Women Towards Eco-Friendly Menstrual Cups- A Study from Bengaluru Urban District
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 943
EP  - 956
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_82
DO  - 10.2991/978-94-6463-374-0_82
ID  - Dave2024
ER  -