Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy

Authors
Mary Metilda Jayaraj1, *, A. Chandrakala2
1Professor, Department of Commerce and Management, Dayananda Sagar College of Engineering, Bangalore, India
2Assistant Professor, Government First Grade College, Channapatna, India
*Corresponding author. Email: lresource19@gmail.com
Corresponding Author
Mary Metilda Jayaraj
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_85How to use a DOI?
Keywords
Nudge theory; sustainable tourism; Nudge Units; Sustainable Development Goals (SDG)
Abstract

This study delves into the dynamic intersection of behavioral economics and sustainable tourism, focusing on the innovative use of nudging techniques to promote responsible and eco-friendly behaviors among travelers. Nudging, a concept rooted in behavioral science, is harnessed to design interventions that gently steer tourists toward more sustainable choices, without imposing restrictions or heavy-handed regulations. This research explores a spectrum of creative nudging strategies, from digital applications to environmental messaging all tailored to the unique demands of the tourism industry. These innovative practices not only enhance the visitor experience but also contribute to the preservation of natural and cultural assets. This paper demonstrates the real-world impact of nudging in public policies of governments especially through their Behavioural Insight Teams (BIT) called nudge units and the sustainable nudging practices in the tourism sector with a few cases of tourist destinations. These innovative nudging practices can inspire new approaches which can help in both environmental conservation and instill a sense of social responsibility amongst tourists.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_85How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mary Metilda Jayaraj
AU  - A. Chandrakala
PY  - 2024
DA  - 2024/02/20
TI  - Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 973
EP  - 983
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_85
DO  - 10.2991/978-94-6463-374-0_85
ID  - Jayaraj2024
ER  -