Exploration of Cultural Products Based on Design Semiotics: A Case Study of Traditional Yugu Clothing Patterns

DOI

10.2991/978-2-38476-305-4_29How to use a DOI?

Keywords

Design Semiotics; Traditional Yugu Clothing Patterns; Semiotic Elements; Cultural Heritage

Abstract

As one of the ethnic minorities located in the “Hexi Corridor” in Northwest China, the Yugu people’s traditional clothing patterns not only possess distinctive ethnic characteristics and aesthetic appeal but also embody rich cultural connotations and social symbolic meanings. This paper focuses on the traditional clothing patterns of the Yugu ethnic group and explores the application of design semiotics theory in modern fashion design. The study employs design semiotic methods to analyze the traditional Yugu clothing patterns and develops an analytical framework. The research is conducted from three dimensions: denotation and connotation, structural elements and composition rules, and aesthetic concepts and consumer environment, thereby endowing the patterns with deeper cultural value. Additionally, a semiotic model is constructed for the expression of Yugu traditional clothing patterns, clarifying their surface features, deep structures, and cultural implications. In the practical phase, field investigations and literature analysis were used to objectively demonstrate the advantages of applying design semiotics in the modernization of Yugu traditional clothing patterns. This study contributes to a broader understanding and preservation of minority cultures, protecting their unique art forms and traditional craftsmanship.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhuxin Wang
AU  - Li Li
PY  - 2024
DA  - 2024/11/18
TI  - Exploration of Cultural Products Based on Design Semiotics: A Case Study of Traditional Yugu Clothing Patterns
BT  - Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)
PB  - Atlantis Press
SP  - 252
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-305-4_29
DO  - 10.2991/978-2-38476-305-4_29
ID  - Wang2024
ER  -