Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)

Conference: Proceedings of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024)
Date: 6-8 September 2024
Location: Qingdao, China (Hybrid)
Website: http://www.icprss.org/

With the deepening of globalization, the importance of public relations and social sci- ences as a bridge between various fields of society cannot be overstated, and the success- ful convening of the 2024 4th International Conference on Public Relations and Social Sciences (ICPRSS 2024) not only marks a new high point of academic exchanges in the field but also an important platform for the convergence of global wisdom in exploring the cutting-edge issues of public relations and the social sciences. It is also an impor- tant platform to gather global wisdom and jointly explore the frontier issues of public relations and social sciences. This Proceedings, as a concentrated display of the con- ference academic results, contains the wonderful research achievements of experts and scholars from all over the world, which is of far-reaching significance for promoting the development of the discipline and international academic exchanges and cooperation.

The call for papers for this conference covers a wide range of public relations and social sciences topics, including but not limited to Crisis Public Relations, PR Psychol- ogy, Law, Social Media, Business Communication, Integrated Marketing Communica- tion, etc. We encourage participants to conduct in-depth research and discussion from multiple perspectives and levels, with a view to promoting innovative development in related domains and disciplines.

ICPRSS 2024 aims to provide a high-level exchange platform for experts, scholars, researchers and practitioners in the field of public relations and social sciences around the world. The conference attracts many elites from universities, research institutions, enterprises and institutions at home and abroad to discuss the latest theories, practical cases and future trends of public relations and social sciences. Professor Zhenjiao Yang (Ocean University of China, China) talked about the synergistic governance of resource development and ecological protection in the Arctic under the perspective of green development; Associate ProfessorMuhamad Fazil bin Ahmad (Universiti Sultan Zainal Abidin, Malaysia) showed us the impact of corporate digital communication on an organization’s innovative performance; Associate Professor Hoo Tiang Boon (Nanyang Technological University, Singapore) elaborated on the public relations in an age of US-China competition. Through in-depth exchanges and collisions, the conference not only deepened participants’ understanding of key issues in the field but also provided valuable opportunities to promote the in-depth development of related research.

The Proceedings of this conference is an important manifestation of the academic results of ICPRSS 2024, where the excellent papers submitted from home and abroad are included after strict evaluation and screening. These contributions not only represent the latest research results and cutting-edge technologies in the fields of public relations and social sciences but also demonstrate the wisdom and strength of scholars around the world in these domains.

Finally,we would like to thank all the organizers, speakers, participants and sponsors involved in this conference for their support and contributions. We look forward to continuing to work together in the coming days to contribute more wisdom and strength to the development of the field of public relations and social sciences.

The Committee of ICPRSS 2024