A Study on the Development Strategy of Linyi’s Air Logistics

DOI

10.2991/assehr.k.211020.158How to use a DOI?

Keywords

Linyi, Aviation logistics, Development strategy, Measures suggested

Abstract

In the 21st century, with the integration of the global economy and the increasingly frequent trade between countries and regions globally, the logistics industry is playing an increasingly important role in economic development. Air goods are an essential part of the logistics industry. Its flow speed, significant span characteristics, in fresh, valuable goods and other aspects of the logistics play a great advantage, and become the current world countries compete for the development of important logistics field. Linyi is the largest logistics base in northern China, known as “Jiangbei Logistics Capital,” in its many years of development, land logistics is the main field, the development of aviation logistics in Linyi area is relatively slow. With the development of the current economy and society, the lack of development of aviation logistics has become the shortboard and bottleneck of Linyi’s development of logistics, so that there is a certain gap between Linyi and the title of “logistics capital.” In view of this, Shandong Province and Linyi, in the 14th Five-Year Plan for the development of Linyi aviation logistics, put forward a specific development plan to maximize the lack of Linyi aviation logistics development. In this situation, this article selects the Linyi aviation logistics development strategy as the research object, through the analysis of the current related basic theory, and with the help of the related IFE matrix, SWOT, VTIO model research methods, such as aviation logistics development of Linyi’s external environment, internal resources, and ability, has the strengths, weaknesses, opportunities, and challenges facing are fully analyzed. On this basis, the strategic objectives and core competitiveness of Linyi aviation logistics are positioned, the development strategy of Linyi aviation logistics is put forward, the development steps of Linyi aviation logistics are designed, and the measures and suggestions for the implementation of the strategy are proposed. Through the study of this article, on the competitiveness of the aviation logistics development of Linyi positioning, for the later development strategies and safeguard measures, can help the Linyi perfect itself in the development of aviation logistics development strategy, promote better and faster development of Linyi aviation logistics industry, at the same time can also provide a reference for other similar aviation logistics development in the region and using for reference.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ming Lu
PY  - 2021
DA  - 2021/10/21
TI  - A Study on the Development Strategy of Linyi’s Air Logistics
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 225
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.158
DO  - 10.2991/assehr.k.211020.158
ID  - Lu2021
ER  -