The Value, Challenges and Transformation Paths of Discourse Affinity of College Ideological and Political Course in the New Era

DOI

10.2991/assehr.k.211020.247How to use a DOI?

Keywords

new era, ideological and political course, discourse affinity, challenges, transformation

Abstract

The discourse affinity serves as an essential component of the affinity ecosystem of ideological and political education. In the new era, the discourse affinity of ideological and political course in colleges and universities faces multifarious challenges, such as profound changes in the discourse context, differences in discourse mechanism between educators and the educated, spatial and temporal fragmentation in the discourse field, and conflicts in the discourse paradigms. This paper aims to make the discourse of ideological and political course “genial” by attempting to build a discourse system of “Great Ideological and Political Education”. Besides, it also makes ideological and political discourse “compatible” by adopting effective discourse communication strategies. Localized narrative paradigm of discourse is used to produce the “synergy” of the discourse of ideological and political course, so as to continuously improve the affinity and relevance of college ideological and political course.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mao Ling
AU  - Wang Wentao
PY  - 2021
DA  - 2021/10/21
TI  - The Value, Challenges and Transformation Paths of Discourse Affinity of College Ideological and Political Course in the New Era
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 727
EP  - 731
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.247
DO  - 10.2991/assehr.k.211020.247
ID  - Ling2021
ER  -