The Future Development of E-commerce in Tiktok

DOI

10.2991/assehr.k.211020.160How to use a DOI?

Keywords

Tiktok, E-commerce, Online shopping, 4 Ps, SWOT

Abstract

The main purpose of this research is to study the movement of Tiktok in the online shopping industry in China and discuss the potential of the future development of short video and online shopping combination marketing. The article reviewed the Marketing Mix theory and applied the SWOT method as a qualitative analysis on Tiktok to discuss the application. The result of this paper has shown that Tiktok’s strengths and opportunities ensure e-commerce of Tiktok has a great user base and provides the users with a high level of satisfaction and consumer loyalty. By analyzing the internal and external strength of their marketing move and resources, they own to find out the future marketing strategy can be taken. And through the analyse of their internal shortages and external threats the app is facing to reach out solutions. The research has shown that TikTok’s strength and opportunities ensure e-commerce of TikTok will have a great user base and provide the users with a high level of satisfaction as well as consumer loyalty. Its weakness and threat show that the difficulties he will face include its various competitors and interface design. This study reveals some advantages and disadvantages for the future development of e-commerce in TikTok. Some suggestions for e-commerce and TikTok to help expand the advantages and narrow the disadvantages that may benefit the development for both of them are then discussed.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jianyu Ma
AU  - Siwei Yu
PY  - 2021
DA  - 2021/10/21
TI  - The Future Development of E-commerce in Tiktok
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 241
EP  - 246
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.160
DO  - 10.2991/assehr.k.211020.160
ID  - Ma2021
ER  -