Analysing the Impact of State Policies on Variety Shows in China

DOI

10.2991/assehr.k.211020.309How to use a DOI?

Keywords

TV industry, homogenization, the entertainment industry

Abstract

Today, variety shows have received widespread attention and have become an essential part of the cultural and entertainment life of the general public. At present, China’s entertainment industry has taken shape, and the successful introduction of foreign programmes has led to the further development of the industry. For example, Zhejiang TV’s Run, Run, Run was introduced from South Korea’s SBS’s RUNNING MAN and Hunan TV’s Dad! Where are you going was introduced from South Korea’s MBC’s Dad! Where are you going. This is not conducive to the long-term development of Chinese TV entertainment programmes. This article focuses on the emergence of homogenization in the Chinese entertainment market in recent years and the policy adjustments made by the relevant authorities to improve it. There is a contradiction between the phenomenon of homogenization and China’s current need for innovation in the entertainment sector, with the root of the conflict being ratings and profitability.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaorui Mao
AU  - Yankai Wang
AU  - Weichen Zhang
PY  - 2021
DA  - 2021/10/21
TI  - Analysing the Impact of State Policies on Variety Shows in China
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1078
EP  - 1083
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.309
DO  - 10.2991/assehr.k.211020.309
ID  - Mao2021
ER  -