Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)

Research on the Operation Mode of “Wanghong” Store

Authors
Fuchen Leng, Yanming Zhang
Corresponding Author
Fuchen Leng
Available Online October 2018.
DOI
https://doi.org/10.2991/icpel-18.2018.93How to use a DOI?
Keywords
wanghong economy, operation mode, industrial chain, restriction
Abstract
With the development of Internet technology, “web celebrity” came into being, and has formed a unique economic development trend, namely “web celebrity Economy” which has developed rapidly in recent years. However, limitations like intensified competition, increased competition costs and fragile industrial chains keep cropping up. This paper analyzed the social factors of the network popular store formation and development of these stores, analyzed the operation mode mainly from the form of store operation and marketing strategy, and the limitations of the operation of the network popular store. Based on this, the paper put forward the operation strategies such as making original content, establishing trust with fans, focusing on after-sales service, improving store traffic, and optimizing store conversion, in order to provide reference for the development of online popular stores.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-605-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icpel-18.2018.93How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fuchen Leng
AU  - Yanming Zhang
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Operation Mode of “Wanghong” Store
BT  - 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 404
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.93
DO  - https://doi.org/10.2991/icpel-18.2018.93
ID  - Leng2018/10
ER  -