Proceedings of the 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)

Development and Test of the Evaluation Scale of Foreign Trade Enterprises’ Core Brand Competitiveness

Authors
Jie Liu, Kang Jin
Corresponding Author
Jie Liu
Available Online October 2018.
DOI
https://doi.org/10.2991/icpel-18.2018.35How to use a DOI?
Keywords
foreign trade enterprise, core brand competitiveness, scale development, scale test
Abstract
The development and transformation of China's foreign trade enterprises are facing many uncertainties for several years. It is necessary for the transformation and upgrading of China's foreign trade enterprises to improve the core brand competitiveness. How to measure the core brand competitiveness has been the focus of academic attention. On the basis of the literature analysis, we developed the evaluation index system of the core brand competitiveness of foreign trade enterprises by analytic hierarchy process, including the measure of consumer brand attitude, marketing ability, research and development ability, management ability, financing ability, production capacity and staff ability. This study had enriched the relevant research on the core brand competitiveness and provided practical guidance on how to improve the core brand competitiveness in foreign trade enterprises.
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Proceedings
2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-605-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icpel-18.2018.35How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jie Liu
AU  - Kang Jin
PY  - 2018/10
DA  - 2018/10
TI  - Development and Test of the Evaluation Scale of Foreign Trade Enterprises’ Core Brand Competitiveness
BT  - 2018 3rd International Conference on Politics, Economics and Law (ICPEL 2018)
PB  - Atlantis Press
SP  - 147
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-18.2018.35
DO  - https://doi.org/10.2991/icpel-18.2018.35
ID  - Liu2018/10
ER  -