Public Communication on the Tourism Sector

(Study in Central Aceh District Aceh Province)

DOI

10.2991/assehr.k.220302.004How to use a DOI?

Keywords

Communication Strategy; Government Communication; Social Media; Tourism

Abstract

Communication media has changed the way the government, private parties or individuals communicate with the public and convey information to the public related to the existing tourism potential. Not only that, not a few tourists share their experiences of traveling through social media such as Facebook, Instagram, Twitter, Youtube, blogs and others. Communication media is also used by people who work in the tourism industry as a marketing landscape. Problems that occur include the lack of access to information regarding tourism potential or government activities in the tourism sector. The government pays little attention to the communication process in the media sector and access to information to the media. The government has not provided information on tourism potential on a regular and transparent basis, whether related to plans or project activities, information on changes to policies and other provisions and conveyed through the right communication media network, so that the public can easily access the information data service. This study tries to understand the government’s communication strategy in the use of media to promote tourism and explain the obstacles to the use of communication media in the use of communication media in promoting tourism. Methodologically, this research uses a qualitative approach which will be conducted in Aceh Tengah Regency, which is one of the tourist destinations (DTW) in Aceh Province. The output of this research is expected to be published in international journals or international proceedings.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Subhani
AU  - Awaludin Arifin
AU  - Teuku Alfiady
PY  - 2022
DA  - 2022/03/24
TI  - Public Communication on the Tourism Sector
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 16
EP  - 20
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.004
DO  - 10.2991/assehr.k.220302.004
ID  - 2022
ER  -