Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)

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Digital Transformation of Gayo Coffee and Various Issues

Authors
Alwin Teniro1, alwin.teniro@ugp.ac.id, Hasan Basri2, hasan.basri@ugp.ac.id, Hasiun Budi3, hasiun.budi@ugp.ac.id, Awaludin Arifin4, awaludin.arifin@unimal.ac.id
1,2,3Public administration department, Social and political faculty of Universitas Gajah Putih-Aceh
4communication science department social and political faculty of Universitas Malikussaleh - Aceh
*Corresponding author. alwin.teniro@ugp.ac.id
Corresponding Author
Available Online 24 March 2022.
DOI
10.2991/assehr.k.220302.056How to use a DOI?
Keywords
digital transformations; Gayo coffe; Aceh
Abstract

The popularity of Gayo coffee as one of the best quality coffees in the world has contributed a lot to the welfare and survival of its farmers. Recorded as many as 78,624 heads of families whose lives depend on this sector spread across three regions; Central Aceh, Bener Meriah and Gayo Lues. These three regions are gayo coffee shaisl regions with the texture of mountainous regions. The pattern of agriculture and coffee farming so far is still done by conventional means, namely farmers selling their wares to collectors who come to villages, steamers then delivering them to larger collectors to the city, and the next steamer delivering to exporters in Medan City. This long trade process is realized to have harmed coffee farmers. This trading process can basically be simplified by utilizing digital, which is to create a digital platform that can bring together directly between buyers and coffee consumers both local and international markets. But empirically this transformation is difficult because of several factors, namely limited internet infrastructure and political policies that do not accommodate this opportunity. The use of digital platforms so far is still limited to the marketing process by utilizing social media and e-commerce platforms.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 March 2022
ISBN
10.2991/assehr.k.220302.056
ISSN
2352-5398
DOI
10.2991/assehr.k.220302.056How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Alwin Teniro
AU  - Hasan Basri
AU  - Hasiun Budi
AU  - Awaludin Arifin
PY  - 2022
DA  - 2022/03/24
TI  - Digital Transformation of Gayo Coffee and Various Issues
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 359
EP  - 363
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.056
DO  - 10.2991/assehr.k.220302.056
ID  - Teniro2022
ER  -