Achievement Of The Target Market Through Business Model Canvas In Small And Medium Enterprises (Smes)

DOI

10.2991/icosop-17.2018.79How to use a DOI?

Keywords

BusinessModalCanvas, Business Model, Small and Medium Enterprises (SMEs)

Abstract

As an SMEs industry many challenges faced by entrepreneurs in central SMEs Pasar Bengkel. Specially for the construction of the Medan - Tebing Tinggi toll road. It becomes as aspecial challenge for SMEs Pasar Bengkel entrepreneurs to be able to survive the business souvenirs typical Market Bengkel in Serdang Bedagai regency. The Business Canvas Model as one of the solutions for SMEs to be able to survive in reaching the target market. This study aims to support the model of Small and Medium Enterprises (SMEs), using a canvas model developed by Alexander Osterwalder. Based on the variables raised in this study and hypothesis model, this research includes descriptive research. There are nine blocks as the tools used in the customer segment which managedseems like came to shop.The quality ofvalue proposition of selling products in mass production that can be sold or deposited to other business actors. Marketing channels could have used by social media and other as a promotional tools. Key activities that social media management can take and management of production and materials. Customer relationships concern with hospitality, interasteddisplay products and provide information about food processing to customers. The streams of revenue used by activities business to businesssuch as partnerships has establisedto farmers and government., mass sales and mouth to mouth as a marketing strategies. The main resources such as raw materials, equipment, and technology utilization balanced by cost structure of product processing, wages, packaging, and equipment maintenance.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Onan M Siregar
AU  - Selwendri
PY  - 2017/12
DA  - 2017/12
TI  - Achievement Of The Target Market Through Business Model Canvas In Small And Medium Enterprises (Smes)
BT  - Proceedings of the 2nd International Conference on Social and Political Development (ICOSOP 2017)
PB  - Atlantis Press
SP  - 521
EP  - 528
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosop-17.2018.79
DO  - 10.2991/icosop-17.2018.79
ID  - MSiregar2017/12
ER  -