Electronic Word of Mouth, Destination Image, and Satisfaction Toward Visit Intention: an Empirical Study in Malioboro Street, Yogyakarta

DOI

10.2991/icosop-16.2017.31How to use a DOI?

Keywords

Electronic Word of Mouth, Destination Image, Satisfaction, Visit Intention, Tourism Indonesia

Abstract

Drawing on an overarching framework of marketing on tourism management. This study develops and tests an integrated model of electronic word of mouth (e-WOM), destination Image, and satisfaction toward visit intention. The model is tested using data and survey of 215 respondents using purposive sampling technique. The analysis was carried out by employing Structural Equation Modeling (SEM). The data was processed with WarpPLS 3.0. The result confirm that; e-WOM is positively and significantly related to satisfaction, and visit intention but insignificant with destination image. On the other hand, destination image is positively and significantly related to visit intention and satisfaction are shown to have insignificant influence on visit intention. The theoretical and empirical implications of these results are discussed.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rangga Restu Prayogo
AU  - Faisal Lafi Sadin Ketaren
AU  - Rizky Mustika Hati
PY  - 2016/11
DA  - 2016/11
TI  - Electronic Word of Mouth, Destination Image, and Satisfaction Toward Visit Intention: an Empirical Study in Malioboro Street, Yogyakarta
BT  - Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016)
PB  - Atlantis Press
SP  - 209
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/icosop-16.2017.31
DO  - 10.2991/icosop-16.2017.31
ID  - Prayogo2016/11
ER  -